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our website for david chase’s rock ‘n’ roll, coming-of-age feature?not fade away, is now live. as hinted at in our previous post?the site represents our first public foray into hollywood studio design work.?paramount pictures came to us upon the recommendation of jon reiss, and requested that we create an award-winning website for them for a forthcoming feature film. they then provided us with some examples of the kinds of websites they felt were truly successful on a number of levels – their choices were excellent and we were excited by their expectations. in fact it was in every way one of the more exciting moments in our now-10 year life as a company, as we’d dreamed about such an opportunity since the moment we saw hi-res! flaunting their talents in a similar fashion 10 years earlier.

as is our usual way, we conceived of three differing, strong and complex approaches that we felt would capture at the very least the tonal nature of the film, as best we could determine from their words about the film alone. they were excited by our suggestions and not long after this we were given a chance to see the film at press screening in new york.

of all our ideas, paramount wanted to move forward with our suggestion of a a series of location-aware, fully soundtracked, living photographs that would be tailored to each of the site’s sections. to achieve this we first pitched the relatively new technique of creating PNG animations as a more compatible and controllable form of GIF animation ? in essence, canvas-based video. it was a technique that we’d first noticed being used by jon skinner on the website for?sublime text, and later, the apple website, and one that we knew we could adapt in order to bring the site comfortably to the iphone and ipad.

on top of this, because we could not use music from the film, we had approval on the creation of supporting soundscapes, custom radio recordings and also a full musical score in support of each animation. our trick, of course, being that each soundscape would be different depending on where you were looking at the site within the USA, and the weather outside at that time. each radio news report would be native to your location, should you have been alive in the 60s, and all the songs you heard on the radio would be imitations tracks of bands?from the so-called british invasion of the US. in essence, we were striving to conjure up a disarmingly fragile series of moments in an otherwise rather raucous film, and these looping visual tangents would allow us to illustrate the various tonal elements of the film without having to seriously spoil any of it.

after making notes during the screening of the scenes we felt would be most suited to this idea, we were sent a quicktime reel of the scenes to produce compositions from.

we then started in earnest to create the soundscapes, radio recordings and music. gavin singleton, who runs our studio in london, headed up the audio production. he created a series of soundscape beds for each scene, and also cut up and mixed the other elements together as they were passed over to him. zach barocas, who manages our studio here in new york and who’s had previous work as a voiceover artist, recorded hundreds of custom, historical radio news and weather reports. adam shaw and pete newton, two trusted commercial composers from england, set about recording a series of rock ‘n’ roll songs in differing styles. giles and i then set about vetting the various elements, offering feedback where possible, in order to harmonize the audio with the visuals we were developing.?it was perhaps the most exciting, unified team effort we’d invested our time in to date – a real showcase of all our various talents.

towards the end of production we found out it was in fact possible to use the music from the film, as long as we used only 30 second clips of it. this meant we had to replace our custom sound work with a player featuring short loops much like itunes does in its track previews.

the site is an unusual and beautiful site in many respects, and we are proud of it.?we hope you enjoy the experience we’ve created. if you’re interested in taking a look at the site with the original sound engine still present (including locale-based news reports, custom rock songs and louder soundscapes), you can do so by clicking here. we’re calling it our director’s cut. we’re thankful to have been commissioned to build such an engine even if it was never used, and one day hope to be able to re-develop it for another project in some capacity.

since our initial work in the burgeoning direct-to-fan film sales world, we’ve been asked to produced platforms for a variety of different outfits. sometimes they want the whole rig from us as what about dick? and how’s your news? did, and sometimes they simply want to license the technology and design the look and feel of the platform themselves, as both pauly shore and joe rogan have. either way we’re extremely thankful to be asked to help in these developments, and flattered to be able to sit down in the fine company of those great talents interested in taking this new direction.

the feeling you get watching panos cosmatos’ science-fiction film?beyond the black rainbow?is akin to what alex delarge must have felt when subjected to the ludovico technique in anthony burgess’ ferocious novel,?a clockwork orange. even if just to cleanse your palette you should subject yourself to its wiles at the nearest opportunity. it is of course not an easy watch. it will test your patience. however it will also leave an indelible mark on your brain. it’s coercive, narcotic audio-visual dictum will remind you that off the side and not so far away, there are those slaving away on the unforgiving, relentless and duty-bound task of making things that change the way you look at the world. things that take great pleasure in revisiting and cherishing the smallest details about the cultural carcasses we leave in our wake.

after seeing the film?here in new york, i found myself back in that familiar late night haze of coffee, loud music, sore back and twitching eyes, carving out the pieces you see above and below. whether you’re a fan of the results or not, we hope you are so moved at least to see the film and perhaps understand why we were so compelled to publicly display our affection for it.

you can watch a trailer for the film here.

we’re stoked to announce that we recently started working with paramount pictures.?the first fruit to bear is a website for the debut feature film from?david chase, creator of the sopranos. pictured is the teaser trailer site we were asked to create whilst we work on a larger website for the film. details are of course secret for now, but we’re excited about how its looking + where things are going. stay tuned for further updates in december, around the time the film is released!

you can view the teaser site here.

i’ve just handed in my latest article for the IFP. in essence it’s a piece that questions how easy it is to assess the quality of a film (or any work of art) in an age where hype is everything. the article starts out with a proposed set of rules and then attempts to qualify them. these rules are as follows –

rule 1.?(to kill expectation)

go into the film without having read or watched anything. trailers are acceptable, as they are sometimes created by film directors themselves, though even?that?sometimes is questionable.

rule 2.?(to kill projection)

assess what the film is trying to say or achieve within the realm of what kind of movie it is trying to be. do not project your own expectations. let the film dictate the level of expectation, be that tonally, narratively or conceptually.

then, assess how well you think the film reaches whatever goals it set out to achieve.

rule 3.?(to kill hype)

don?t talk about the film with anyone who has not seen it, except if you?re encouraging them to go see it. only discuss the film with those that have seen it, and discuss it?hard. that?s what it?s there for.

you can read the rest of the article here.

we’d like to thank gus mantel for allowing us to use his incredible animated gifs to illustrate the piece. you can view more of his work here.

ioncinema.com, a webzine / blog website dedicated to american independent film, world cinema, documentary film and the world film festival scene, has just posted this article in praise of the HERE website. this is the site we built in collaboration with filmmaker braden king, to promote and provide information on his forthcoming feature film of the same name.

it’s also worth mentioning that the site was built using the ever more relevant ‘website-in-a-can’ setup offered for FREE over at wordpress.org. more than just a powerful piece of blogging software, it’s an extremely affordable, plug-in based solution for almost all your basic website needs these days. provided you’re happy to undertake the task of a little coding and skinning, you can build a very easy to update and maintain online platform to serve a variety of immediate needs.

worth a look.

our teaser site for the feature film debut of director michael grodner, just went live. the film is to be called?beyond apollo and is based on the acclaimed science fiction novel of the same name by barry n. malzberg. the film is currently in pre-production, so everything you see is merely a conceptual taster of what’s in store. for up-to-date information about the film check out the beyond apollo blog. otherwise, as ever, we hope you enjoy the experience we’ve created.

here’s the poster we designed for escape from new york, the road movie we made for 65daysofstatic:

it’s a beautiful A1 (33.11 x 23.39 inches) screen print and currently only available from the band’s merch booth on tour. so check out their show dates and find yourself a copy.

the initial web presence for the beautiful and thought provoking film that will be HERE, is now live. braden king, the director, has been working closely with us as we hammer out & develop an informative online source for everything about his new film. stay tuned for more developments at this location as we close in on the film’s production schedule and begin to unravel more parts of the production.