(v)
(v_i)
(version_industries)

Recent Work
_what
poster for the feature film, great photo, lovely life.
_how
director amanda mustard contacted us out of the blue. her debut feature film, a documentary about her family's dark past, was about to make its debut on HBO max. she wasn't happy with the posters that had been presented to her so far, and asked if we had any ideas.

the film is dark. it left us breathless at times. we presented a range of ideas and amanda chose the one you see here. caspar made the poster in berlin by printing out many photographs from amanda's family archive and arranging them across a larger print-out of amanda's face. this collage was then itself photographed.
_link
imdb.com/title/tt11331792
_tags
_what
poster for the biofeedback feature film, vfc.
_how
writer / director charles s. roy flew from montreal to new york to personally screen vfc for us. vfc is, as he put it, a "next generaation horror cinema experience". rather more like a virtual reality experience, vfc is not a film in any conventional sense. however it is also nothing like virtual reality.

to watch vfc you have to wear a headset. it's a headset that does two unusual things. it monitors your biofeedback and it plays audio. however it doesn't play audio through your ears, it plays audio into the bone of your skull. the reason the headset monitors your biofeedback is because vfc's soundtrack changes based on how you are physically reacting to the film. this means that for every person in the cinema vfc is different sonically, based on how the viewer feels about it visually.

conceptually the reason for offering such a unique soundtrack to the film is because the film's story is about a virus that is transmitted by audio into the minds of scientists at a research facility. as the virus spreads the various scientists in the film start to lose their mind. narratively similar in some ways to the plot of the film the thing, vfc offers an ineffable cinematic experience. for example imagine if you can those moments when the soundtrack to the film appears to jump from the cinema speakers into your head - the bone speakers in your headset making it feel like the sound virus is leaping physically inside you.

charles and caspar discussed at length ways of describing this experience with a poster. many ideas were on the table and in the end charles went with the image you see here. to capture the ear charles conducted a photoshoot in canada with the film's star elisapie. the rest of the poster was made in berlin by caspar with a printer, a scalpel, a bowl of water, a sponge, a desk and a camera.
_link
imdb.com/title/tt14526332
_tags
_what
poster for the short film, jude.
_how
producer madeleine askwith of rathaus films asked that we might make a poster for a short film she'd just produced. the film is called jude and it's written and directed by jimmy goldblum.

we watched the film and were immediately taken by how smart and elegantly put together it was. shot on film, the piece captures the troubled yet somehow magical inner life of a teenage girl as she struggles with finding her own identity.

we suggested several ideas for the poster, and jimmy chose the one you see here. it involved printing out the "missing person" poster from the film and collaging it with a pencil drawing caspar made of the film's lead actress. the trick was that the drawing itself had to deliberately feel like the work of a teenage girl.
_tags