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we created the film's titles first and then the poster. the poster treatment was inspired by the teachings of joseph cambpell whose books and recordings caspar was studying at the time. it repurposes an image from canto XII of the gustave doré illustrated dante's inferno as a way of alluding to film's narrative. this particular book was chosen as a graphic foundation for the poster because it plays a part in the film, and because the minotaur / labyrinth story is one that—as joseph campbell suggests—represents the idea of facing one's personal demons. furthermore the minotaur himself (real name: asterion) is a mythological character that some now feel has been misunderstood; his condition the result of ungodly amounts of abuse and trauma. someone not unlike one of the other key characters in the film.

the poster was created in berlin by caspar using a laptop, a printer, a scalpel, a scanner and a camera. 

the film was selected by the cannes film festival whilst we were working on it. please do see it if you have the means, it's a fantastic experience.

caspar turned the whole thing into a poster, using dirt, dust and paint marks as a way to speak further not only about the movement depicted in wells's piece, but also the dragging around of things one does in preparation for an open studio.

ponderosa is a very different film and yet equally unique. it's a terrifying, surreal comedy about a proliferation of bad ideas, and how perhaps to sabotage that. it follows a young zeke who, when his mom's restaurant closes down, is forced to entertain the advances of a rich restaurant regular who seems strangely set on becoming his dad. the film's use of surreal and uneasy characterisation and symbolism echoes the work of david lynch, luis buñuel and a touch of matthew barney. 

caspar presented rob with a range of directions the poster could take, and rob chose the one you see here. the poster repurposes a 1985 activision software games catalog cover by an unknown artist, adjusting and adding details to bring it more into the world of the film. the placement of the sheaf of wheat in the image was inspired in part by the one ohtrix point never R plus 7 album cover, itself taken from an obscure 1982 georges schwizgebel film. this photograph by the japanese photographer and visual artist katsuhide morimoto was also a reference.

caspar made the poster in photoshop using the pen tool, airbrush and some stock photography.

the film will play in the U.S. narrative competition at the 2026 tribeca film festival. do see it if you have the means. it's really a uniquely excellent piece of work.