(v)
(v_i)
(version_industries)

poster
poster
_what
poster for the nashville-based band, the protomen
_how
it's 2024. the protomen first took to the stage 20 years ago. to mark the occasion they are playing a show with the same bands (almost) that played with them at that first show. they asked us to make a poster to promote the occasion.

caspar had long been bothered with how badly daft punk had executed the cover artwork for their final album, random access memories. despite having access to their own helmets to photograph, they made a poor computer rendering of them instead. now, since the protomen had often referred to themselves as "a southern, buck-toothed daft punk", it felt right to finally set the record straight. we shipped their smashed-up, 20 year old helmets to joey ciccoline and he set about photographing them in the appropriate manner.

if you have the means to make it to the show we do recommend it. the protomen are, despite the tongue-in-cheek daft punk reference here, one of the most unique and extraordinary live bands in existence today. 
_link
protomen.com
_tags
record sleeve
_what
record sleeve for the nashville-based band, the protomen.
_how
the protomen sent us their new song, "the fight," and we got to work. the band are always clear on the imagery they want to accompany their music, and john delucca and caspar do their best to realize that vision.

this time around the band needed a new logo as well as a revised visual aesthetic. john drew the cityscape you see here, and caspar drew the logo typeface and the rest of the layout. the aesthetic references are we're sure very obvious to some, but above all we hope you find it all a fitting visual accompaniment to the song.

you can listen to "the fight " here.
_link
protomen.com
_tags
tour poster
_what
tour poster for the nashville-based band, the protomen
_how
the protomen recently headed out west to road test some new material from their forthcoming LP. after some discussion john delucca set to work drawing and painting the image you see here. the image speaks for itself of course and, as ever, hints at elements of the band's ongoing conceptual narrative and as much as their reality.
_link
protomen
_tags
poster
_what
writing, directing, title design and poster design for the short film, light up the night.
_how
executive producer john la valle approached us with idea of making a film of a section of the protomen's second record, act II. the band chose light up the night as the song, and we approached collaborator matt sundin to co-direct the project with us. development of the project took some years and the end result you can see here. a testament to the band and everyone else involved, the film pays homage to many of the things that inspired us to do the work we do today, whilst delivering a particularly serendipitous socio-political commentary. 

we collaborated once again with john delucca on the poster design.
_link
protomen.com
_tags
cover
tenacious d show poster
_what
record sleeve for the nashville-based band, the protomen
_how
here's another one of the many fruits of our on-going collaborations with the protomen. the band played a tribute night in nashville, TN, back in late 2010 and the recordings came out so well they decided to release it. performing as 'queen' for the night, we decided to recreate the iconic 'queen II' record cover in a studio in brooklyn. the photography is by long-time (v) collaborator matt sundin, and the logo work is by M L hope. we handled the art direction, post-production + layout duties. 
_link
protomen.com
_tags
cover
poster
_what
artwork for the protomen's second album, act 2 - the father of death
_how
everything about this record cover + poster had to be bigger and better. the moment we heard act 2 we knew the protomen had taken things far beyond anyone's imagining, and that we were under a huge amount of pressure now to produce artwork that echoed that through & through. we were aware of john delucca's work after collaborating with him on a previous poster for the band, and hired him once again to produce the fantastic 'streets of fire' inspired drawing you see above. we then took care of the sleeve + poster layouts and also put together the 24 page booklet that would detail the story behind the music on the album.
_link
protomen.com
_awards
making vinyl awards 2018 finalist in 4 categories
_tags