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creative review magazine have included caspar’s poster for tim sutton’s feature film, the last son, in their round up of the best film posters of 2021. daniel benneworth-gray, writing for the magazine, had the following to say about the poster:

“With a wry nod to its star’s name – Machine Gunned Kelly? – Caspar Newbolt avoids the usual grizzled-faces-and-dusty-vistas approach for Tim Sutton’s modern western, opting for something more abstract. As with many on this list, a more conventional poster was also used, but strong visual identities like this are essential for standing out among streaming services’ endless carousels of content.”

a huge thank you to creative review and to mr. benneworth-gray. you can see the poster in question below.

our poster for tim sutton’s sixth feature film, the last son, has been acquired by the margaret herrick library of the academy of motion picture arts and sciences. two copies of the poster now exist in their collection in los angeles, california. you can view their digital record of the acquisition here.

after 10 years of working to make the best and most original film posters we can for everyone, we wanted to celebrate by opening a print shop at shop.versionindustries.com to provide physical copies of those posters to anyone anywhere.

our mission is simply to make sure those that want these posters can have them and for the cheapest price possible. during the 2020 global pandemic we worked out a way to print posters “on demand” and deliver them worldwide whilst keeping our overheads very low. as you can see, we’re talking around $25 at most for a full-size 27×40 inch US one-sheet or A0 poster on good paper, plus shipping. what small profit margin there may be will hopefully cover the overheads of running an online store of this kind.

we trust that this offers us a way to make sure the films we have worked on can be remembered beyond the festival and theater releases, on the walls of those who really loved them. the funny thing is this is so often not the case; film posters only get printed a handful of times and then they’re just the result of google image searches and that’s that. this goes against the entire point of making posters of course.

thank you in advance for your continued love and support for independent cinema, and for the work that we do to celebrate the films and filmmakers we’re lucky enough to work with.

caspar was recently included in sight & sound magazine’s “100 hidden heroes of cinema” list. here’s what they had to say on the subject:

“Caspar Newbolt is a graphic designer, filmmaker and photographer who co-founded the graphic design company Version Industries in 2003. Best known for its film posters, Version Industries’ designs are simple and striking, often featuring a conceptual conceit such as the smashed piggy bank that adorns the poster for Dead Pigs (Cathy Yan, 2014) or the cascading boxy stills that parachute down the one for Anne at 13,000 Ft. (Kazik Radwanski, 2019).

Two things define Version Industries’ approach. The first is a propensity towards working with independent, outlier filmmakers—some of whom, like Yan or Chloé Zhao, would subsequently become hugely popular—that seems curatorial. The second is a commitment to the art and aesthetics of design, and a resistance towards trend-driven or marketing-led approaches. Both of these choices ensure some degree of obscurity, and yet, many years since its foundation, Version Industries remains sustainable despite still making distinctive designs and still working with smaller filmmakers.

On the company’s blog, Newbolt wrote that “after a while in this business you realize that you need to just let the work speak for itself” and his company’s posters continue to quietly do that. Sometimes success isn’t about shouting the loudest, but about finding those who are willing to listen to what you have to say.

Key films: It Follows (2014), Songs My Brothers Taught Me (2015), Anne at 13,000 Ft. (2019), Giraffe (2019)

a huge thank you to sight & sound magazine and to matt turner for penning the piece.

caspar was recently interviewed for a podcast about the record covers he’s made for bands such as 65daysofstatic, alessandro cortini and big black delta. the interview was conducted by vic tory for his art of the sleeve podcast. you can listen to the interview now on spotify, google podcasts, and other streaming services.

the film stage just selected caspar’s poster for sonejuhi sinha’s feature film, stray dolls, as their 4th best poster of 2020. jared mobarek, writing for film stage, had the following to say about the poster:

Caspar Newbolt and (version_industries) take that sense of barrier through line work one step further to create a piece for Stray Dolls like only they can: dark, evocative, and eccentrically off-kilter in an almost discomforting way. Our vision is in constant flux like an optical illusion, shifting back and forth between the woman looking down on the page and the woman on the phone behind it. There’s a sense of before and after … or perhaps lost and found when you bring in the title. The red hue supplies connotations of danger that the cool blues beneath—via depth (the second face) and direction (the text)—contrast less with the promise of safety than the allure of mystery.

thank you jared and everyone at the film stage for this vote of confidence.

the poster caspar made for elegance bratton’s documentary pier kids just won the best poster award at the 2020 indie memphis film festival. a huge thank you to all involved.

today marks the 100th anniversay of the birth of saul bass, whom in our book is one of the greatest graphic designers there’s been yet. to celebrate this day criterion collection—amongst other things—interviewed a few living title designers about the impact saul bass has had on their work. caspar was included in the selection and wrote about saul and his wife elaine’s work on the west side story title sequence. here is an excerpt from what caspar had to say:

“Around that time, I attended an exhibition of his work in London and heard a recording of Bass talking about an argument he’d had with Otto Preminger while creating the title sequence for The Man with the Golden Arm. It was from hearing about that particular fight that I started to learn about the nature of good collaboration in graphic design, and also about how much can be said with so little material.”

and here’s another:

“The part of this sequence that means the most to me is where Saul and Elaine wrote their initials into the graffiti on the background wall not once, not twice, but three times. At least one of those times, their initials are written inside a heart. For me, it’s this desire to include personal touches like this that often makes good work exceptional. Their joy and their care for what they did is present from start to finish, to the point where they’ve included a piece of their personal lives within it.

As a graphic designer and filmmaker, I’ve always had the goal to not only make everything I do by hand (even the typography) but to film live-action title sequences when possible. That requires immense trust from the directors and producers.”

a huge thank you to hillary weston, andrew chan and all at criterion.

it’s been a while since we updated this blog thing. it occurred to us that we really need to make a record of our gradual move into the world of film title sequences. unfortunately the way this website is constructed means that it’s hard to highlight this kind of work, and so we hope this article gives you an inkling of what we’ve done and hope yet to do in this field.

over the last few years we’ve been asked to do an increasing amount of motion graphics work for films, and whilst the work is often relatively rudimentary in terms of graphic design, the projects have certainly been respectable. in this regard it’s worth noting what kind of films we’ve worked on and observing the more subtle compliment a thing as simple as a typeface choice or type placement can offer a film. which isn’t to say we wouldn’t rather do something more explosive graphically, but more often than not a film doesn’t need that. not at all.

anyway, after a while in this business you realize that you need to just let the work speak for itself, rather than doing a whole lot of talking about your process or whatever. so here are a series of title cards and stills from various film productions, where you can see our motion graphic design work at play.

light up the night
co-directed by matt sundin and caspar newbolt. featuring drawings by john delucca and animation by josiah newbolt.

entertainment
directed by rick alverson.

dark night
directed by tim sutton. featuring in-film poster design and ‘google maps sequence’ compositing.

take what you can carry
directed by matthew porterfield.

live cargo
directed by logan sandler.

memphis
directed by tim sutton.

the convention
directed by jessica dimmock.

pavilion
directed by tim sutton.

muito romântico
directed by distruktur.

stay tuned for more work from us for jonas carpignano’s a ciambra, matthew porterfield’s sollers point and ari gold’s the song of sway lake.

cheers.

MUBI and slate have put together a list of their best film posters of 2014. we’re honoured to say that our poster for memphis came in 7th place, and must again thank adrian curry who put the list together for the recognition. it goes without saying that such an accolade would have been impossible without the belief and support of tim sutton and the rest of the film’s crew. it’s not often that a relationship of this kind allows such a level of artistic freedom, and furthermore that this is one particular collaboration that’s only just getting started.

cheers.