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(version_industries)

MUBI, movie poster of the week + interview_072222


our poster for alexandra stergiou’s hybrid documentary, the act of coming out, was selected as MUBI’s movie poster of the week today. to accompany the selection caspar was interviewed by adrian curry about the making of the poster. you can read an excerpt from the interview here:

NOTEBOOK: As with A Confucian Confusion, your poster feels as if you should be able to step back from it and a face will start to appear, but only a very vague sense of a face forms. Is there an actual face in there or is it a multitude of faces mashed together?

NEWBOLT: There is an actual face there but much like standing very close to a large painting by Seurat, when you are close to the poster you end up seeing only a cloud of colors and thus having the vaguest sense of a face or a multitude of faces as a result. That said if you squint your eyes, even close up, you’ll see the face much more clearly.

It will perhaps remind people of that famous scene in John Hughes’s Ferris Bueller’s Day Off (1986) where they visit Chicago’s Art Institute and Cameron Frye ends up transfixed in front of Seurat’s painting, A Sunday Afternoon on the Island of La Grande Jatte (1886). The picture was painted exactly 100 years before the Hughes film came out, and this particular scene in the film hit me very hard when I first saw it.

I am the son of two painters and grew up in museums and art galleries around the world. I knew every word of Ferris Bueller’s Day Off by heart by the time I was 14, inspired largely I’m sure by this moment Cameron has with the Seurat. I myself had stared in just such a way at just so many paintings as a kid. I love that in the director’s commentary for the film John Hughes describes Seurat’s pointillistic painting style as being like filmmaking, in that: “You’re very very close to it. You don’t have any idea what you’ve made until you step back from it.” (You can see the scene and hear Hughes’ commentary here.)

It was important to Alexandra and I that, because of the film’s narrative, you could not clearly tell the gender or ethnicity of the person in the poster. The film presents a series of queer and trans actors of various ethnicities exploring what Alexandra describes as “the never ending process of coming out,” and if you look at the LGBTQ flag you can better appreciate the color field we created for the poster. We strove therefore to create an image of a person with a visage comprised of these many shifting colors.

you can read the rest of the interview here. a huge thank you again to adrian curry and to everyone at MUBI for the continued support.

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MUBI, movie poster of the day_011322


our poster for jane schoenbrun’s debut feature film, we’re all going to the world’s fair, was selected as movie poster of the day today. a huge thank you to adrian curry for his continued interest and support of our work.

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the film stage, the best movie posters of 2021_123121


the film stage just selected caspar’s poster for tim sutton’s feature film, funny face, as their 8th best poster of 2021. jared mobarek, writing for film stage, had the following to say about the poster:

“Caspar Newbolt and (version_industries) traverse an inspired path to give frequent collaborator Tim Sutton’s film Funny Face a printed counterpart. The subject is a revenge-seeking man who serendipitously discovers a plastic mask, donned more as a talisman of confidence than means of anonymity. Was its appearance fate? Has this surreal shield served others before him? Newbolt looks to amplify that potential by delving back through history to discover another artistic work with empowered figures perfectly suited to become this character’s progenitors. His selection of Caravaggio’s Salome with the Head of John the Baptist proves a magnificent partner both thematically and tonally. You want to laugh, but it’s all too sinister to risk the ensuing wrath. For all you know, that face might just find you next… already affixed to another’s head.”

thank you jared and everyone at the film stage for this vote of confidence.

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creative review, the best film posters of the year_121321


creative review magazine have included caspar’s poster for tim sutton’s feature film, the last son, in their round up of the best film posters of 2021. daniel benneworth-gray, writing for the magazine, had the following to say about the poster:

“With a wry nod to its star’s name – Machine Gunned Kelly? – Caspar Newbolt avoids the usual grizzled-faces-and-dusty-vistas approach for Tim Sutton’s modern western, opting for something more abstract. As with many on this list, a more conventional poster was also used, but strong visual identities like this are essential for standing out among streaming services’ endless carousels of content.”

a huge thank you to creative review and to mr. benneworth-gray. you can see the poster in question below.

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the last son poster acquired by the academy of motion picture arts and sciences_112521


our poster for tim sutton’s sixth feature film, the last son, has been acquired by the margaret herrick library of the academy of motion picture arts and sciences. two copies of the poster now exist in their collection in los angeles, california. you can view their digital record of the acquisition here.

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print shop_090521


after 10 years of working to make the best and most original film posters we can for everyone, we wanted to celebrate by opening a print shop at shop.versionindustries.com to provide physical copies of those posters to anyone anywhere.

our mission is simply to make sure those that want these posters can have them and for the cheapest price possible. during the 2020 global pandemic we worked out a way to print posters “on demand” and deliver them worldwide whilst keeping our overheads very low. as you can see, we’re talking around $25 at most for a full-size 27×40 inch US one-sheet or A0 poster on good paper, plus shipping. what small profit margin there may be will hopefully cover the overheads of running an online store of this kind.

we trust that this offers us a way to make sure the films we have worked on can be remembered beyond the festival and theater releases, on the walls of those who really loved them. the funny thing is this is so often not the case; film posters only get printed a handful of times and then they’re just the result of google image searches and that’s that. this goes against the entire point of making posters of course.

thank you in advance for your continued love and support for independent cinema, and for the work that we do to celebrate the films and filmmakers we’re lucky enough to work with.

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100 hidden heroes of cinema, sight + sound magazine_061421


caspar was recently included in sight & sound magazine’s “100 hidden heroes of cinema” list. here’s what they had to say on the subject:

“Caspar Newbolt is a graphic designer, filmmaker and photographer who co-founded the graphic design company Version Industries in 2003. Best known for its film posters, Version Industries’ designs are simple and striking, often featuring a conceptual conceit such as the smashed piggy bank that adorns the poster for Dead Pigs (Cathy Yan, 2014) or the cascading boxy stills that parachute down the one for Anne at 13,000 Ft. (Kazik Radwanski, 2019).

Two things define Version Industries’ approach. The first is a propensity towards working with independent, outlier filmmakers—some of whom, like Yan or Chloé Zhao, would subsequently become hugely popular—that seems curatorial. The second is a commitment to the art and aesthetics of design, and a resistance towards trend-driven or marketing-led approaches. Both of these choices ensure some degree of obscurity, and yet, many years since its foundation, Version Industries remains sustainable despite still making distinctive designs and still working with smaller filmmakers.

On the company’s blog, Newbolt wrote that “after a while in this business you realize that you need to just let the work speak for itself” and his company’s posters continue to quietly do that. Sometimes success isn’t about shouting the loudest, but about finding those who are willing to listen to what you have to say.

Key films: It Follows (2014), Songs My Brothers Taught Me (2015), Anne at 13,000 Ft. (2019), Giraffe (2019)

a huge thank you to sight & sound magazine and to matt turner for penning the piece.

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art of the sleeve, podcast interview_030621


caspar was recently interviewed for a podcast about the record covers he’s made for bands such as 65daysofstatic, alessandro cortini and big black delta. the interview was conducted by vic tory for his art of the sleeve podcast. you can listen to the interview now on spotify, google podcasts, and other streaming services.

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the film stage, the best movie posters of 2020_122320


the film stage just selected caspar’s poster for sonejuhi sinha’s feature film, stray dolls, as their 4th best poster of 2020jared mobarek, writing for film stage, had the following to say about the poster:

Caspar Newbolt and (version_industries) take that sense of barrier through line work one step further to create a piece for Stray Dolls like only they can: dark, evocative, and eccentrically off-kilter in an almost discomforting way. Our vision is in constant flux like an optical illusion, shifting back and forth between the woman looking down on the page and the woman on the phone behind it. There’s a sense of before and after … or perhaps lost and found when you bring in the title. The red hue supplies connotations of danger that the cool blues beneath—via depth (the second face) and direction (the text)—contrast less with the promise of safety than the allure of mystery.

thank you jared and everyone at the film stage for this vote of confidence.

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indie memphis film festival, best poster design award_102920


the poster caspar made for elegance bratton’s documentary pier kids just won the best poster award at the 2020 indie memphis film festival. a huge thank you to all involved.

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