caspar was recently included in sight & sound magazine’s “100 hidden heroes of cinema” list. here’s what they had to say on the subject:
“Caspar Newbolt is a graphic designer, filmmaker and photographer who co-founded the graphic design company Version Industries in 2003. Best known for its film posters, Version Industries’ designs are simple and striking, often featuring a conceptual conceit such as the smashed piggy bank that adorns the poster for Dead Pigs (Cathy Yan, 2014) or the cascading boxy stills that parachute down the one for Anne at 13,000 Ft. (Kazik Radwanski, 2019).
Two things define Version Industries’ approach. The first is a propensity towards working with independent, outlier filmmakers—some of whom, like Yan or Chloé Zhao, would subsequently become hugely popular—that seems curatorial. The second is a commitment to the art and aesthetics of design, and a resistance towards trend-driven or marketing-led approaches. Both of these choices ensure some degree of obscurity, and yet, many years since its foundation, Version Industries remains sustainable despite still making distinctive designs and still working with smaller filmmakers.
On the company’s blog, Newbolt wrote that “after a while in this business you realize that you need to just let the work speak for itself” and his company’s posters continue to quietly do that. Sometimes success isn’t about shouting the loudest, but about finding those who are willing to listen to what you have to say.
Key films: It Follows (2014), Songs My Brothers Taught Me (2015), Anne at 13,000 Ft. (2019), Giraffe (2019)
caspar was recently interviewed for a podcast about the record covers he’s made for bands such as 65daysofstatic, alessandro cortini and big black delta. the interview was conducted by vic tory for his art of the sleeve podcast. you can listen to the interview now on spotify, google podcasts, and other streaming services.
Caspar Newbolt and (version_industries) take that sense of barrier through line work one step further to create a piece for Stray Dolls like only they can: dark, evocative, and eccentrically off-kilter in an almost discomforting way. Our vision is in constant flux like an optical illusion, shifting back and forth between the woman looking down on the page and the woman on the phone behind it. There’s a sense of before and after … or perhaps lost and found when you bring in the title. The red hue supplies connotations of danger that the cool blues beneath—via depth (the second face) and direction (the text)—contrast less with the promise of safety than the allure of mystery.
thank you jared and everyone at the film stage for this vote of confidence.
today marks the 100th anniversay of the birth of saul bass, whom in our book is one of the greatest graphic designers there’s been yet. to celebrate this day criterion collection—amongst other things—interviewed a few living title designers about the impact saul bass has had on their work. caspar was included in the selection and wrote about saul and his wife elaine’s work on the west side story title sequence. here is an excerpt from what caspar had to say:
“Around that time, I attended an exhibition of his work in London and heard a recording of Bass talking about an argument he’d had with Otto Preminger while creating the title sequence for The Man with the Golden Arm. It was from hearing about that particular fight that I started to learn about the nature of good collaboration in graphic design, and also about how much can be said with so little material.”
and here’s another:
“The part of this sequence that means the most to me is where Saul and Elaine wrote their initials into the graffiti on the background wall not once, not twice, but three times. At least one of those times, their initials are written inside a heart. For me, it’s this desire to include personal touches like this that often makes good work exceptional. Their joy and their care for what they did is present from start to finish, to the point where they’ve included a piece of their personal lives within it.
As a graphic designer and filmmaker, I’ve always had the goal to not only make everything I do by hand (even the typography) but to film live-action title sequences when possible. That requires immense trust from the directors and producers.”
it’s been a while since we updated this blog thing. it occurred to us that we really need to make a record of our gradual move into the world of film title sequences. unfortunately the way this website is constructed means that it’s hard to highlight this kind of work, and so we hope this article gives you an inkling of what we’ve done and hope yet to do in this field.
over the last few years we’ve been asked to do an increasing amount of motion graphics work for films, and whilst the work is often relatively rudimentary in terms of graphic design, the projects have certainly been respectable. in this regard it’s worth noting what kind of films we’ve worked on and observing the more subtle compliment a thing as simple as a typeface choice or type placement can offer a film. which isn’t to say we wouldn’t rather do something more explosive graphically, but more often than not a film doesn’t need that. not at all.
anyway, after a while in this business you realize that you need to just let the work speak for itself, rather than doing a whole lot of talking about your process or whatever. so here are a series of title cards and stills from various film productions, where you can see our motion graphic design work at play.
light up the night co-directed by matt sundin and caspar newbolt. featuring drawings by john delucca and animation by josiah newbolt.
entertainment directed by rick alverson.
dark night directed by tim sutton. featuring in-film poster design and ‘google maps sequence’ compositing.
take what you can carry directed by matthew porterfield.
live cargo directed by logan sandler.
memphis directed by tim sutton.
the convention directed by jessica dimmock.
pavilion directed by tim sutton.
muito romântico directed by distruktur.
stay tuned for more work from us for jonas carpignano’s a ciambra, matthew porterfield’s sollers point and ari gold’s the song of sway lake.
MUBI and slate have put together a list of their best film posters of 2014. we’re honoured to say that our poster for memphis came in 7th place, and must again thank adrian curry who put the list together for the recognition. it goes without saying that such an accolade would have been impossible without the belief and support of tim sutton and the rest of the film’s crew. it’s not often that a relationship of this kind allows such a level of artistic freedom, and furthermore that this is one particular collaboration that’s only just getting started.
after a brief hiatus, singapore’s underscore magazine has relaunched with its ‘arrival’ issue. included amongst its pages are two essays of note; one by 65daysofstatic guitarist joe shrewsbury — a piece which in fact opens the magazine; the other i wrote to accompany some photographs i took of a post-hurricane sandy manhattan 2 years ago.
here’s an excerpt from the latter:
as i walked around captivated by the things i saw, i stopped occasionally to send messages to the internet using my phone. observations, sensations and imagery as i best i could translate into words, shivering slightly with excitement in this unkempt, eerily unfamiliar, home city of mine.
“brooklyn reaches out its sparkling arm of a bridge tonight, cars dripping down it. the inky towers of manhattan stare quietly back.”
“a family quietly opens a hydrant with all their tupperware waiting thirstily in the trunk of a car.”
“the occasional cab down a street reveals people on benches, talking together in the dark. shivering cigarette tips like fireflies.”
“expensive apartment blocks dead monoliths bathed in moonlight. candlelit windows flicker here and there, like everyone’s watching TV in sepia.”
and so on.
you can read the rest of the essay here, and you can see the original set of photographs i took here.
of course nothing compares to owning an original copy of underscore. the latest issues is hardbound with canvas and sports a handwritten cover. if you have the means, do grab yourself a copy.
the video above is for ‘thanks for calling,’ the new single by our friend and long-standing collaborator, alessandro cortini. a man of many side projects, we have been fortunate to be most closely involved with sonoio, arguably his most lyrical outlet to date. it’s no secret that the dialogue between us is a constant thing, but it was around the time memphis was being shot that our discussions regarding a video for the song really started to bear fruit. the treatment matt sundin and i put together was a personal one that we felt tied strongly to the lyrical themes of the record and also harked back to the european filmmakers that had featured so heavily in all of our upbringings, for one reason or another.
that summer we found ourselves on the ground in los angeles. our producer,?friend and hero?katharine o’brien had already introduced us to the fantastic director of photography, monika lenczewska, and we were scouting locations, machetes in hand, in the creeks of the santa monica mountains. monika’s enthusiasm and humour as we hacked through the undergrowth planning each shot breathed new life into the project, to say the least.
soon enough emails were flying back and forth with various crew members and our crazed psycho-drama was beginning to look like a reality.
casting, always the rogue element in any film, certainly took us to the brink. we’d crawl out of building sets deep in the forest and find ourselves sitting in a coffee shop or in front of a computer picking gunk from beneath our fingernails, looking at actors and actresses. the trick of course with this film was that we had to find someone willing to play not just the swanky LA party goer, but also the sunbaked, blood-soaked, creek fiend.
with an entire nation of poison oak cleared away, half the garbage in the surrounding 2 mile radius dragged into one spot and a crew of 20-30 people making a home somewhere long a trail through the forest, we hit the first day and watched marshall allman awake from his fall; delirious, smashed and looking for little more than a sip of water.
naturally things got out of control and as marshall was dragged away by some curious ‘locals,’ we got into our fair share of technical scraps too. as he pretended to piece together the reasons for why his world had been turned upside down, we?hauled machinery around rocks, through undergrowth and in and out of ponds.
as the day went on we threw everything we had at marshall to try to keep him down. including a spectre of his wife, played by a rather radical looking daveigh chase. pretty soon he was telling us exactly how he planned to kill everyone in sight.
technically speaking one of the highlights of the shoot was hugh bell bringing a prototype of his incredible MOVI rig to the set. when the ground is basically all big rocks, this thing kept the shots looking and feeling like we were floating like a feather across the landscape. naturally it also allowed us a few evil dead style movements through the forest, which was cool. having hugh on set meant he could take apart the rig in a split-second to make any necessary adjustments as we moved forward and tried new shots — an advantage we never took for granted.
all the while we just tried to keep track of things.
the next day and night we were in a convoy of cars racing around corners on one-way roads throughout the forest canyons. first we did a few runs with monika and hugh sitting in the back seat of the mustang, then, with an enormous camera strapped to the back of another truck like the outboard motor on a boat, we set them off by themselves. we then coaxed marshall and daveigh deeper and deeper into a screaming match via a walkie-talkie hidden in their car, as we swept back and forth across dark canyon roads — our lights out, unaware what might come from the mist at us with each new bend.
it was a two and a half?day shoot that ended by the side of the road early on a saturday morning. all of us, exhausted but content, stared down into a fog filled canyon stretching out toward the ocean. as our 1965 mustang’s headlights cast our shadows into the early morning mist, we wondered equally if we’d got every shot we needed and how good bed would no doubt feel when you’d driven yourself into the ground in this way.
editing the film was a tough process, as is always the case. there are many ways to skin a cat as they say, and this one was often screeching as we did it. we ended up with not just 3-4 different edits of the video, but also two entirely different mixes for the song itself. in the end alessandro made the call as to which combination should be the ‘official’ cut. however we also agreed that one of the other cuts made a good accompanying piece in terms of the different interpretations of the narrative. edit-wise it doesn’t vary hugely, but the colour grade, sound design and song mix set it apart in ways that are worth experiencing — the song mix in particular couples well with the new sound design and puts a different emphasis on the percussive elements of the outro.
