(v)
(v_i)
(version_industries)

another (version) of the truth_011811

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it’s been about 4 years since we changed the way we present ourselves to people. it’s never been a huge deal to us, given we’ve never been hugely attracted to the idea of brands, fixed identities and the overall corporate approach to a company’s ‘personality’. in fact this time around we’ve dropped our previous ‘graphic’ logo, preferring instead to simply type our (v) out and produce a variation on it that echoes the kaomoji anime style emoticons, (v_i)

beyond this there are basically three key elements that governed this redesign. the first part was some kind of old library catagorization card that we found a scan of online.

library card scan

for whatever reason the raw simplicity of it matched our desire to build a site that was stripped right down to the bare essentials. our portfolio was now strong enough to speak for itself, and some basic lettering on a paper surface like this made a lot of sense to us.

the second key part of the redesign came to us when designing our new business cards. our local printhouse cut us a deal for some super heavy stock letterpressed cards, so long as we limited ourselves to using one colour on one side. turning this to our advantage we created a design based on the black spot from treasure island. it tickled us to think that anyone we gave our card to might be considered guilty, or that their time for judgement has come.

the third part was this beautiful old japanese poster, again found online, that for one reason or another had haunted us. if anyone knows where we can get a copy of this poster, or even a higher resolution image of it, we’d be hugely grateful.

everything else you experience throughout the site are elements of our own creation or recreated from design blogs and experimental code projects around the internet. as stated before, the site is intended to take very much a back-seat to our work so it’s almost an exercise in harmonies rather than a lead melody of any sort.

we hope you find it non-intrusive when looking at our work, but also complimentary to the work.

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big black delta poster_081710


big black delta’s first EP just got posted in full on their site. you can grab it right now, for free. no strings attached. this is of course excellent news as it’s a particularly stunning mixture of lush vocals, pulsing beats and far out science-fiction soundscapes.

for our part, we are continuing to ensure that it’s dressed as smartly as possible for its various voyages through the internet, off the walls and into your ears. the above, massive, glossy, film poster is the latest in a line of offerings that you can decipher whilst listening to the music.?in fact there are 24″ x 36″ editions of it available right now from their website. each one signed and a steal at just $20.

bigblackdelta.com

however if you just want the FREE EP. that’s cool. no hard feelings.

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mellowdrone –
angry bear poster (part 2)_053010


after selling out of the $2 smaller editions of mellowdrone’s angry bear poster, we got together with the band and produced a limited edition, high quality, glossy, king-size run. the final edition is 24 x 37 inches in size, which is about as big as your average full size film poster. it’s not often our artwork gets printed so large, but it’s always something we’re very thankful for.

if you are in need of some fury on your walls, don’t hesitate to grab yourself an edition while stocks last –

http://mellowdrone.com/poster/

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mellowdrone –
angry bear poster_050710


as part of our on going collaboration with the truly fantastic mellowdrone, we’ve designed a poster to support the sleeve artwork we did for their latest album, angry bear. the poster is currently available in one size only (11×17 inches) and is exclusively available from the band’s label coming home records for a mere $2. yep, that’s two dollars. so if you’re a fan, do yourself a favour – get a pint instead of that double and grab one of these puppies while stocks last.

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the protomen –
act 2 release show aftermath_092909

act2_poster

the above, giant, 3′ x 4′ poster was available exclusively at the protomen’s act II release show last weekend in nashville, TN. we created it with the band as a thank you to fans for making the long trek, as they all did, to see the band perform both their albums back to back in thunderous, conceptual glory. version industries representatives, myself included, attended and helped make sure the performance was recorded both in HD video and with digital still photography. below is a taste of the material we gathered –

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you can view the rest of the photographs we took here. you can also expect video footage of the show from us in the coming months. in the meantime check out this incredibly flattering review of the new album by nashville resident?yewknee. a perfect come down to an incredible weekend with our friends in the south.

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65daysofstatic –
escape from new york poster_050209

here’s the poster we designed for escape from new york, the road movie we made for 65daysofstatic:

65DOS - escape from new york


it’s a beautiful A1 (33.11 x 23.39 inches) screen print and currently only available from the band’s merch booth on tour. so check out their show dates and find yourself a copy.

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the protomen –
mercy lounge poster_041809


check out this new poster we just did for the protomen. also, do try and see them, if you haven’t yet. they really are an experience like no other.

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