(v)
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(version_industries)

2013 marks the 10 year anniversary of the founding of our company, version industries. to celebrate the occasion we threw a party at the cake shop in manhattan, new york. it was a magical affair to say the least, with friends and collaborators flying in from europe and all over the US to be a part of it.

we created a poster and an engraved, acid-burned copper plate to commemorate the occasion. these we gave out to those in attendance. the plate itself of course inspired by the late joy division’s record sleeve for their song,?love will tear us apart.?each plate’s lettering was hammered in by giles and myself personally.?both the concept and the treatment just seemed apt somehow.

the following are some photographs from the night, which consisted of food, drinks, live music, dancing, glowsticks and all manner of other madness. none of which would of course be possible without incredible performances from?SONOIO, makeup and vanity set and BELLS?, and of course the?help of andy boder and all the other fantastic people working at the cake shop.

thank you a million times over to everyone who’s ever asked us to work for them in any capacity. we are only still here because of you and you’ve quite frankly given us a reason to live. not to mention a chance to see some of those ridiculous dreams we had as children realized.

here’s to you.

the feeling you get watching panos cosmatos’ science-fiction film?beyond the black rainbow?is akin to what alex delarge must have felt when subjected to the ludovico technique in anthony burgess’ ferocious novel,?a clockwork orange. even if just to cleanse your palette you should subject yourself to its wiles at the nearest opportunity. it is of course not an easy watch. it will test your patience. however it will also leave an indelible mark on your brain. it’s coercive, narcotic audio-visual dictum will remind you that off the side and not so far away, there are those slaving away on the unforgiving, relentless and duty-bound task of making things that change the way you look at the world. things that take great pleasure in revisiting and cherishing the smallest details about the cultural carcasses we leave in our wake.

after seeing the film?here in new york, i found myself back in that familiar late night haze of coffee, loud music, sore back and twitching eyes, carving out the pieces you see above and below. whether you’re a fan of the results or not, we hope you are so moved at least to see the film and perhaps understand why we were so compelled to publicly display our affection for it.

you can watch a trailer for the film here.

the website for the feature film PAVILION went live today, and along with it my second blog article for the IFP in which i discuss the process that went into making the site. we were also fortunate enough to be asked to handle the film’s posters and the credit sequences. the article discusses this and explains why our treatment on all fronts aimed to reflect the very minimal, atmospheric nature of the film.

here’s an excerpt –

my co-worker zach referred me once to a film (portrait of jason, 1967) where a man is sitting there smoking a cigarette for pretty much the entire film. that?s it. talking about this on the way to get lunch one day we agreed that in a film like that, where that?s all that happens, the small things turn into huge events. zach then stopped, scratched his head and thought for a moment, whispering to the air in front of him, ?what was it that happened in that one??. i stopped too, waited, and then finally he said ?ah yes, he ran out of gas on his lighter. huge deal!? we both laughed and then stepped inside?jimmy?s, our regular lunch joint.

so to reiterate,?pavilion?really is one of those exact films. it?s almost fair to say that if you blink or cough, you could miss the entire ?reveal? at the end of it. there are tiny fragmented shards of dialogue that tell you what?s happening whilst all the while you?re watching the most detached, beautiful and mesmerizing footage of kids feeling out the moments in those long, long, useless days of our youth. in fact what i said when i came back from the bathroom after tim had screened his movie for us was ?congratulations?. congratulations for capturing that feeling of the abstract, aimless ennui of what it was to be young, with almost no sense of responsibility at all.

you can read the rest of the article here.

it’s been about 4 years since we changed the way we present ourselves to people. it’s never been a huge deal to us, given we’ve never been hugely attracted to the idea of brands, fixed identities and the overall corporate approach to a company’s ‘personality’. in fact this time around we’ve dropped our previous ‘graphic’ logo, preferring instead to simply type our (v) out and produce a variation on it that echoes the kaomoji anime style emoticons, (v_i)

beyond this there are basically three key elements that governed this redesign. the first part was some kind of old library catagorization card that we found a scan of online.

for whatever reason the raw simplicity of it matched our desire to build a site that was stripped right down to the bare essentials. our portfolio was now strong enough to speak for itself, and some basic lettering on a paper surface like this made a lot of sense to us.

the second key part of the redesign came to us when designing our new business cards. our local printhouse cut us a deal for some super heavy stock letterpressed cards, so long as we limited ourselves to using one colour on one side. turning this to our advantage we created a design based on the black spot from treasure island. it tickled us to think that anyone we gave our card to might be considered guilty, or that their time for judgement has come.

the third part was this beautiful old japanese poster, again found online, that for one reason or another had haunted us. if anyone knows where we can get a copy of this poster, or even a higher resolution image of it, we’d be hugely grateful.

everything else you experience throughout the site are elements of our own creation or recreated from design blogs and experimental code projects around the internet. as stated before, the site is intended to take very much a back-seat to our work so it’s almost an exercise in harmonies rather than a lead melody of any sort.

we hope you find it non-intrusive when looking at our work, but also complimentary to the work.

big black delta’s first EP just got posted in full on their site. you can grab it right now, for free. no strings attached. this is of course excellent news as it’s a particularly stunning mixture of lush vocals, pulsing beats and far out science-fiction soundscapes.

for our part, we are continuing to ensure that it’s dressed as smartly as possible for its various voyages through the internet, off the walls and into your ears. the above, massive, glossy, film poster is the latest in a line of offerings that you can decipher whilst listening to the music.?in fact there are 24″ x 36″ editions of it available right now from their website. each one signed and a steal at just $20.

bigblackdelta.com

however if you just want the FREE EP. that’s cool. no hard feelings.

after selling out of the $2 smaller editions of mellowdrone’s angry bear poster, we got together with the band and produced a limited edition, high quality, glossy, king-size run. the final edition is 24 x 37 inches in size, which is about as big as your average full size film poster. it’s not often our artwork gets printed so large, but it’s always something we’re very thankful for.

if you are in need of some fury on your walls, don’t hesitate to grab yourself an edition while stocks last –

http://mellowdrone.com/poster/

as part of our on going collaboration with the truly fantastic mellowdrone, we’ve designed a poster to support the sleeve artwork we did for their latest album, angry bear. the poster is currently available in one size only (11×17 inches) and is exclusively available from the band’s label coming home records for a mere $2. yep, that’s two dollars. so if you’re a fan, do yourself a favour – get a pint instead of that double and grab one of these puppies while stocks last.

the above, giant, 3′ x 4′ poster was available exclusively at the protomen’s act II release show last weekend in nashville, TN. we created it with the band as a thank you to fans for making the long trek, as they all did, to see the band perform both their albums back to back in thunderous, conceptual glory. version industries representatives, myself included, attended and helped make sure the performance was recorded both in HD video and with digital still photography. below is a taste of the material we gathered –

you can view the rest of the photographs we took here. you can also expect video footage of the show from us in the coming months. in the meantime check out this incredibly flattering review of the new album by nashville resident?yewknee. a perfect come down to an incredible weekend with our friends in the south.

here’s the poster we designed for escape from new york, the road movie we made for 65daysofstatic:

it’s a beautiful A1 (33.11 x 23.39 inches) screen print and currently only available from the band’s merch booth on tour. so check out their show dates and find yourself a copy.

check out this new poster we just did for the protomen. also, do try and see them, if you haven’t yet. they really are an experience like no other.