this beautiful poster by lau yan hin was made for the hong kong release of knit’s island (renamed electric doomsday in cantonese). knit’s island is an excellent french documentary that we also made a poster for back in 2023. i am posting lau’s poster here for posterity’s sake, because it is both an homage to our original work and i believe an improvement upon our work.
the idea behind our original poster was to make real “missing cat” flyers for knit’s island and plaster them around the city of berlin. our intention was not just to promote the film, but also to return later to photograph each flyer after people had ripped-off and kept the contact details from the bottom of it.
the reasoning for this is as follows: this film was made during the COVID lockdown. it’s effectively a series of interviews conducted by three french filmmakers with individuals and groups of human beings all over the world, as they play an expansive, online, multiplayer game called dayZ. the catch is that these people were interviewed from inside the game. the filmmakers themselves—also playing the game and using screen capture software to record their work—are seen chasing after players, often during deadly combat scenarios, in an attempt to draw them into a conversation. for the duration of the film we see only the in-game graphics, as each human—wearing an avatar of their own creation—describes how they’re spending more time playing the game than in reality, thanks in no small way to the pandemic. you can hear mini-fridges being opened, beers being drunk and babies crying in the background of their audio feeds. some of those interviewed had even gone as far as starting their own religions, repurposing in-game churches and all. suffice to say watching the film offers an uneasy, surreal and in some sense enlightening experience, wherein we the audience certainly begin to question the nature of our own reality.
this is where the “missing cat” flyers come in. since our poster had to exist in reality and not in the game, we knew we had to flip the film’s entire concept around, and pretend that people from the game—our french filmmakers—had come out of the game in order to post a flyer in real life. furthermore this flyer had to show a picture of the filmmakers as they looked in the game, and it had to ask people in “reality” where knit’s island was. knit’s island being not just the name of the film, but a mysterious location whose name the filmmaker’s made up to capture the new reality the film provokes in our minds when viewing.
incredibly our idea worked. various people ripped off and took the contact details home. we then took photographs of those “used” flyers and made them into a series of posters. the best of which you can see below.
all that said, there are always posters we’ve done that i start to feel over time could have been better, and actually long to go back and change one day. this is certainly one of those posters, not because of the concept or the photography, but more because i feel the title treatment and layout was never quite what i wanted it to be.
either way knit’s island is a particularly unusual and fantastic film and it was truly an honour to make a poster for it. i hope the folks in hong kong enjoyed watching the film also, and i want to extent a huge thank again you to lau yan hin for delivering such an inspiring response to our original work.
the film stage and MUBI have kindly included our family portrait and april posters in their best movie posters of 2024 lists. whilst MUBI placed dea kulumbegashvili’s april poster in their 2024 runners up, the film stage went as far as to consider our poster for lucy kerr’s family portrait their 7th best poster of the year.
here’s what jared mobarek at the film stage had to say about the family portrait poster:
Much like the film’s commentary on absence versus presence, Caspar Newbolt’s poster for Family Portrait hinges upon the dynamic shared by those two states. Whether the hunt for a mother to take the Christmas card photo she enlisted them to take or pointed words read by the daughter searching for her so she can fly back home (“Where did my mother go when she would leave her empty gaze fixed on me?”), there arrives a shift from opposition to coexistence––we still have presence through absence and can be absent despite our presence. Thus Newbolt cuts the eyes out of Joshua Johnson’s The Westwood Children and places them upon a textured wash of color that thematically erases the bodies while simultaneously promising they’ll exit the fog next. It’s an illusion. Just like the photo. Because a finished product was never the goal; the portrait was simply an excuse to physically reunite one more time… just in case next year proves too late.
a huge thank you again to jared, adrian curry and both of their institutions for the continued support of our work.
our poster for dea kulumbegashvili’s second feature film, april, was selected as MUBI’s movie poster of the day today. a massive thank you once again to adrian curry for his continued interest in and support of our work.
anyone who has been to a protomen show will know that the line for the band’s merch booth is often as long as the line for the show itself. over the years we’ve enjoyed experimenting with different ways to convert the band’s complex record sleeve artwork into a set of simpler graphic treatments more suited for clothing.
every so often we put our human heads together with their robot heads and make something particularly great. case in point: the original, 2009, charcoal, “act II: the father of death” t-shirt—whilst almost in absolute pieces—caspar still wears. other shirts of note include the original “keep quiet” and “breaking out” shirts.
the new “the fight” sweatshirt you see above, however, is our favourite piece of protomen merch to date. the image on the shirt being in part the work of the undeniable john delucca. we picked one up at the protomen’s 20th anniversary show in nashville back in april, and even the folks here in berlin keep asking how to get one. the clincher being that aside from the graphics on the front, it’s remarkably soft and comfortable. the band found a sweatshirt fabric for this one that kinda defies belief.
to that end we wanted to post a photograph of it here to raise further awareness of its tacit excellence. should you want to get one at any point, you can do so here.
(version_industries) and Caspar Newbolt also go the painted route for Family Portrait (limited, June 28), but from a wholly different angle. Rather than create something from scratch, they have gone back in time to reappropriate an old master painting: Joshua Johnson’s The Westwood Children. That canvas becomes the source of these three sets of eyes, cutout and repositioned for the shift from landscape to portrait as their bodies become lost within the void of a highly textured field of muddied color.
It’s a memorable piece that alludes to the film’s disappearance of a character while trying to take a photo of the group. There’s mystery in that absence of form and horror in the fact that these eyes stare at us unperturbed, as though they know what happened and might in fact be the cause. And there’s a symbolic read of Shakespeare’s quote that “the eyes are a window to our soul” included as well. What more do we need to immortalize ourselves than them?
thank you to jared and the film stage for their continued appreciation and support of out work.
old friend alessandro cortini asked us to make a custom t-shirt for his 2024 “nati infiniti” tour of north america. years ago alessandro and caspar realized they had a shared love of certain bands, one of which was the late 80s american rock band, extreme. to this end alessandro knew who to approach with an idea he had for a new tour t-shirt.
what you see here is a custom version of the artwork for extreme’s most famous album, extreme II: pornograffitti. the brilliant john delucca painted the the entire piece, including the custom typography, from scratch. in doing so, under alessandro’s guidance, john swapped in alessandro’s likeness and various other parts of alessandro’s life and work to replace the original early 90s artwork.
caspar took care of the typographic elements on the back of the shirt and prepared the files for printing. the shirt was printed in a limited edition of 144. you can read comments on the shirt’s concept and design from alessandro’s friends and fans here.
we hope those of you that managed to snag a shirt are enjoying its many facets.
needless to say these are the first posters we’ve made for a film with an oscar nomination. a huge congratulations to vincent, samuel, élise and everyone at h264 distribution.
you can read more about the making of the posters here. the film has since been made a vimeo staff pick, and you can watch it here:
posteritatiand the film stage have kindly included our joyland and falcon lake posters in their best movie posters of 2023 lists. the film stage went as far as to consider our poster for saim sadiq’s joyland their number 1 poster of the year.
here’s what jared mobarek at the film stage had to say about the joyland poster:
There’s so much to talk about with (version_industries) and Caspar Newbolt’s Joyland. The ornately hand-drawn floor tiles (their website always generously explains their process) doubling as a window upon the main characters. The whole’s off-center nature pushing everything into the top-left corner to provide room for text on the outside without sterilizing the composition via more symmetry. The way the three actors feel as though they exist in one scene despite a handful of lotus flowers overlapping their images to prove each has been meticulously layered atop the others. The grain, subdued colors, and blood-smeared title. It’s truly a work of art all its own and a testament to the field’s ability to sell itself as much as the product being sold.
a huge thank you to both institutions for their continued support of our work.
