(v)
(v_i)
(version_industries)

lucky pierre music just emerged again for the first time in 5 years. the last time it was around we were just fans of the music they had under their umbrella, this time we had a small hand in heralding their return.

so what’s the story? well, where to even start?

back when everything seemed to matter more, everyone at (v) got into a band called PRICK. we found the band originally because they were on nothing records, like so many other great bands back then. however what made PRICK particularly unique were the unusually crazed vocals and complex lyrical play of their mastermind, kevin mcmahon. a man, we soon discovered, that had a much larger and even more remarkable musical body of work than we could have imagined. with record releases dating back to the late 1970s, it turns out kevin’s musical scope and lyrical imagination was simply vast. in fact so beguiling and intriguing was it, that we flew from london in 2003 to see a rare performance by PRICK in their home town. since then have devoured every rare recording, morsel of news and rumor surrounding kevin’s extremely sparse and mysterious output of work. nothing like being into a cult band that always delivers, huh.

long story short, that was 6 years ago. today version industries are very proud to present the online music store for the entirety if kevin mcmahon’s body of work spanning from the late 70s to the present day, be it PRICK, lucky pierre, (sic) or fear of blue :

store.luckypierremusic.com

customized, reskinned and built with love for a guy who’s work’s kept us company in the studio since the very beginning, we hope you enjoy digging around and taking a good listen to the samples you find. we’ve gone to great lengths to ensure you can get the music in mp3 and FLAC as well as obtain physical copies of the releases. it should be a treat for newcomers and older fans alike.

before you do that though, take a listen to this song:

don’t say maybe, (lucky pierre, late 70s)

and watch this video:

attitude
from poortraits of thinking (released 2010)

both should give you a good idea of what it is we do so love about this man’s work. there really is nothing quite like it in the grand scheme of things. enjoy.

we are proud to present the logo for the protomen’s forthcoming sophomore release, act 2. a limited run of t-shirts bearing this new emblem just sold out at their recent bonnaroo ’09 festival performance. stay tuned to the band’s online merch store at zambooie for a forthcoming new run of these shirts and more. in the meantime, check out the animated version that was projected above the band during their bonnaroo showcase:

animated act 2 logo

mellowdrone’s second album angry bear went on sale today from their label, coming home records. as previously reported, we were responsible for the artwork for both the CD and the vinyl. you can view the front and back cover on our website now in the printwork section. fan of the band or otherwise, we hope you enjoy the work. though we must stress, the images won’t really come alive until you’ve heard the music and understood why you are seeing what you are seeing.

mellowdrone.com
myspace.com/mellowdrone

our teaser site for the feature film debut of director michael grodner, just went live. the film is to be called?beyond apollo and is based on the acclaimed science fiction novel of the same name by barry n. malzberg. the film is currently in pre-production, so everything you see is merely a conceptual taster of what’s in store. for up-to-date information about the film check out the beyond apollo blog. otherwise, as ever, we hope you enjoy the experience we’ve created.

david carson has posted a link to our recent article about design and advertising on his own website. we feel vindicated (to say the least) to have received this kind of acknowledgement of our point of view.

at 7:51 CST precisely last night (5/25)?the protomen activated an online portal to the world of act 2, their second album. 4 years in the making, the follow-up to act 1 is set many years before the events detailed in their first record. we were hired to help realize that vision for them, along with the powerful & visionary artist, john delucca.

theprotomen.com

it’s not every day that one of your favourite bands on the planet calls you & asks you to design their record sleeve. such was the case a few weeks ago when tony dematteo, the guitarist of mellowdrone, rang our number one evening and asked us if we were interested in putting together the artwork for their second LP.

needless to say we jumped at the chance and the results speak for themselves. few collaborations are more exciting & productive than those between parties with a massive amount of mutual respect and a great deal in common.

so yeah, that image above is a teaser of the full artwork which will be available in it’s final form at mellowdrone shows come june. stay tuned for updates on the subject here too, when it’s appropriate to do so.

otherwise, go listen to their jams on myspace:

myspace.com/mellowdrone

they’re amazing.

here’s the poster we designed for escape from new york, the road movie we made for 65daysofstatic:

it’s a beautiful A1 (33.11 x 23.39 inches) screen print and currently only available from the band’s merch booth on tour. so check out their show dates and find yourself a copy.

kerrang! magazine this week features both a news item and a review of our 65daysofstatic road movie. we would post the review, but we don’t believe in spoiling things for people. see the movie first, form your own opinions and then see if you like what they have to say. in the meantime here’s their rad little news update on the subject:

check out this new poster we just did for the protomen. also, do try and see them, if you haven’t yet. they really are an experience like no other.