(v)
(v_i)
(version_industries)

it was through our work with kevin mcmahon (PRICK / lucky pierre)?that we first came into contact with robert cherry. rob used to write for alternative press magazine back in the 90s (when it was good) and his old band,?ethernet, had supported PRICK during their mythical final run of shows in 2003.

back now with a new more streamlined and considered concept-based band, hot coma, rob called us and asked that we might create a record cover for his first EP. discussing various concepts to do with the band’s name, we developed this idea that the hot coma was a state of epiphany one fell into. a state which somehow lead your eyes to glow bright white for a moment. it was a concept that we attempted to illustrate and that the band developed further into a longer, written narrative through which their songs lyrics could flow.

He couldn’t risk a blow out, not with all he needed to do, not with M. returning from her assignment on Tuesday, and not with the Hot Coma, as the media had dubbed it, sweeping the streets. Did anyone really buy that crap? Did he really buy that crap?

the final look of the artwork was an attempt to touch on a future time that had passed. something that felt like a photograph in a newspaper or a poster documenting the hot coma anomaly.

stay tuned for future sleeve artwork from us that will illustrate more of this band’s developing, bladerunner-esque, science-fiction narrative. in the meantime you can download the first track from their EP from their bandcamp site, and of course listen to the rest of it streaming:

hotcoma.bandcamp.com

lucky pierre music just emerged again for the first time in 5 years. the last time it was around we were just fans of the music they had under their umbrella, this time we had a small hand in heralding their return.

so what’s the story? well, where to even start?

back when everything seemed to matter more, everyone at (v) got into a band called PRICK. we found the band originally because they were on nothing records, like so many other great bands back then. however what made PRICK particularly unique were the unusually crazed vocals and complex lyrical play of their mastermind, kevin mcmahon. a man, we soon discovered, that had a much larger and even more remarkable musical body of work than we could have imagined. with record releases dating back to the late 1970s, it turns out kevin’s musical scope and lyrical imagination was simply vast. in fact so beguiling and intriguing was it, that we flew from london in 2003 to see a rare performance by PRICK in their home town. since then have devoured every rare recording, morsel of news and rumor surrounding kevin’s extremely sparse and mysterious output of work. nothing like being into a cult band that always delivers, huh.

long story short, that was 6 years ago. today version industries are very proud to present the online music store for the entirety if kevin mcmahon’s body of work spanning from the late 70s to the present day, be it PRICK, lucky pierre, (sic) or fear of blue :

store.luckypierremusic.com

customized, reskinned and built with love for a guy who’s work’s kept us company in the studio since the very beginning, we hope you enjoy digging around and taking a good listen to the samples you find. we’ve gone to great lengths to ensure you can get the music in mp3 and FLAC as well as obtain physical copies of the releases. it should be a treat for newcomers and older fans alike.

before you do that though, take a listen to this song:

don’t say maybe, (lucky pierre, late 70s)

and watch this video:

attitude
from poortraits of thinking (released 2010)

both should give you a good idea of what it is we do so love about this man’s work. there really is nothing quite like it in the grand scheme of things. enjoy.