it seems like forever ago that we were first asked to work on this. watching the campaign go live now, it’s fair to say we still can’t believe we’re responsible for it. it’s easily the most elegant, refined, high-end and sophisticated website we’ve ever put together. a long time ago we did an interview where the journalist theorized that we just needed that one project to prove what we were really capable of. never in a million years did we think jennifer lopez of all people would be giving us that chance.
in short, the concept speaks for itself and since the campaign is still running, we won’t ruin its carefully crafted mystique by going into too much detail here. however to really get a feel for it we suggest you read the campaign blog post here and play around with the small, interactive scenes we built. completing each one brings you ?a step closer to the prize whilst simultaneously giving you a flavour for the overarching old hollywood, classic film noir aesthetic of love & glamour.
above all we’d like to thank all those at selectNY for being so fantastic at what they do. it’s not often you can get great ideas made. all those times you see something original, excellent and thought provoking in the mainstream media, someone will have fought very hard to make it happen. much harder than you think. selectNY believed in us and worked hard to make this happen, providing us with idealogical support and some truly excellent photography along the way.