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protomen, the fight sweatshirt_071724


anyone who has been to a protomen show will know that the line for the band’s merch booth is often as long as the line for the show itself. over the years we’ve enjoyed experimenting with different ways to convert the band’s complex record sleeve artwork into a set of simpler graphic treatments more suited for clothing.

every so often we put our human heads together with their robot heads and make something particularly great. case in point: the original, 2009, charcoal, “act II: the father of death” t-shirt—whilst almost in absolute pieces—caspar still wears. other shirts of note include the original “keep quiet” and “breaking out” shirts.

the new “the fight” sweatshirt you see above, however, is our favourite piece of protomen merch to date. the image on the shirt being in part the work of the undeniable john delucca. we picked one up at the protomen’s 20th anniversary show in nashville back in april, and even the folks here in berlin keep asking how to get one. the clincher being that aside from the graphics on the front, it’s remarkably soft and comfortable. the band found a sweatshirt fabric for this one that kinda defies belief.

to that end we wanted to post a photograph of it here to raise further awareness of its tacit excellence. should you want to get one at any point, you can do so here.

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i drove all night outside cover

the above layout is a part of the latest in our ongoing collaborations with the protomen – it’s the inlay of the cassette single for their cover of roy orbison’s i drove all night. it’s been public knowledge for a while that the band have been working on a covers LP, and this marks the first release from that project. never a band to back down from going all the way in terms of developing a narrative around their releases, this covers record is going to be a very unique thing indeed. striving to be both the greatest covers record you’ve ever heard, it may also turn out to be the greatest soundtrack to a film you’ve never seen. either way we are yet again being pushed by the protomen to pull out the stops on creating the most immersive artwork experience we can in support of it.

the i drove all night cassette single, whilst just a teaser of what’s to come, provided a good warm-up to working on the larger release. you see for?the protomen?the process of selecting songs to cover?is a little more in depth than with most bands we’ve worked with.?i drove all night?was chosen not just because it’s a tough old jam that harks back sweatily to another time, but also because lyrically it echoes very strongly elements of the protomen’s own story. expanding upon this, what you see when you open the cassette up and turn over the inlay is this –

i drove all night inside spread

calling once again on the mighty talents of john delucca, we went back and forth on various different angles and layouts until we had in essence captured what we felt told the story best. once john had drawn in all the details we were after, he brushed in the colour and we took over with various aspects of post-production and layout work. all of this in order to bring it in line with the band’s reference-fueled vision for the overall package.

the cherry on top was of course including the name and logo for the film for which this covers album would be the soundtrack. aptly named?the cover up, we wanted with just a logo to give fans a little taste of what’s to come – what the story of the covers LP might be about and what sort of tone it might have.

i drove all night cassette

only 1000 copies were printed of the cassette ?- you can grab a copy of it here whilst stocks last.

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the protomen –
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act2_poster

the above, giant, 3′ x 4′ poster was available exclusively at the protomen’s act II release show last weekend in nashville, TN. we created it with the band as a thank you to fans for making the long trek, as they all did, to see the band perform both their albums back to back in thunderous, conceptual glory. version industries representatives, myself included, attended and helped make sure the performance was recorded both in HD video and with digital still photography. below is a taste of the material we gathered –

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you can view the rest of the photographs we took here. you can also expect video footage of the show from us in the coming months. in the meantime check out this incredibly flattering review of the new album by nashville resident?yewknee. a perfect come down to an incredible weekend with our friends in the south.

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the protomen –
act II release show poster_091609

act II release show poster

here’s our poster for the protomen’s act II release show. with two stages, a choir and an orchestra playing both album’s back to back, it’s safe to say you’re missing out if you ain’t going. see you all there. we’ll probably be the ones workin’ whilst you dudes are playin’, though don’t doubt our desire to meet you all and share a few stories. it’ll be our first time in nashville and we’re determined to make it count.

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the protomen –
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overall it’s extremely satisfying working with a band like the protomen. particularly when after years of collaboration they still manage to enlighten and inspire with the consistent quality of their musical output.

here, complete with flash design by us, is the first fully mixed and mastered track from the protomen’s forthcoming new album, act II

light up the night

if you like what you hear, pass it around. music like this needs to be heard.

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