producer valerie steinberg put us in touch with director stevie szerlip and producer sarah winshall. they'd just completed shooting a short film called the follower, with a story based on a 1966 joyce carol oates short story. the film's modern take on the narrative tells the tale of a teenage girl whose somewhat sexualized social media posts get her into a sticky situation with a stalker.
caspar and stevie experimented with a few approaches before settling on the one you see here. the idea that made the most sense was using repetitive animated type and photo sequences to speak both obliquely and directly about scrolling, following, stalking and the heat that can come from that.