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(v_i)
(version_industries)

film
poster 2
_what
teaser poster for the in development feature film, skin of youth.
_how
director ash mayfair sent us the script for one of her forthcoming new feature films and told us that she'd had a fever dream about a face "floating... kinda like ripples in water... of a boy with intense eyes wearing red lipstick." she said the image had stuck with her and that, as a result, she was having photographs taken in vietnam of the boy she wanted to play the lead in the film. the thing she wanted us to try and figure out was how to create the rest of the image she'd had in her dream. 

when the images arrived of this beautiful boy in lipstick we applied a typographic treatment to them, and then had them printed very large on waterproof paper. we then bought a huge plastic tub, took it back to the studio and filled it with water. then, with the assistance of photographer and long-time collaborator jeff brown, we shot photographs of the photographs, literally underwater, whilst splashing around with our hands in order to distort the image and the text. the result is perhaps the most organic piece of design work we've ever produced.
_tags
poster
_what
film poster for the feature film, the third wife.
_how
director ash mayfair sent us a cut of her debut feature film the moment it was ready. she was keen for us to handle both the poster and the film's title sequence. the film is so strong that our ideas came thick and fast. ash selected the approach you see here, which involved a new photoshoot with the film's actress in vietnam. 
_link
imdb.com/title/tt7692966
_tags