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film
_what
poster for the short film, invincible.
_how
here's the second poster we made for vincent rené-lortie's excellent short film, invincible. the poster was released to celebrate the film now being selected for the clermont-ferrand short film festival. since then the film has been nominated for, amongst other things, the oscar for best live action short film.

caspar had the following to say about making this poster:

"for this poster i wanted to do a drawing of (the lead character) marc’s face in pencil. i wanted the drawing to feel a little like a map with various roads going off in different directions. this itself was done to echo marc’s desire to escape his confines throughout the film.

i then folded this drawing up in angular ways to leave marks like cuts or cracks across his face. taking some ink I then painted over some of the pencil drawn lines, but only where i could still see them after the folds were made. afterwards i unfolded the resulting half pencil / half ink image, and scanned the whole thing back into the computer to make a poster with it.

the idea here was that because of marc’s screw-ups and fuck-ups we never quite get to see the entirely brilliant person he clearly could have been. hence certain folds in the paper preventing the ink from completing the final painting of marc, leaving just a fractured image of him instead."
_link
vincentrenelortie.com/projects/invincible
_tags
poster
_what
poster for the short film, invincible.
_how
director vincent rené-lortie got in touch with us after seeing our work for carol nguyen's two films, no crying at the dinner table and nanitic. vincent had a new short film on its way to festivals that he wanted a poster for. the film, which is great, is called invincible and has since then been nominated for, amongst other things, the oscar for best live action short film.

the poster you see here is one of two we made in support of the film. caspar had the following to say about making this particular poster:

"we wanted to make a poster that spoke to the dual invincibilities (the lead character) marc feels, both when he burns his hand with a flame and when he holds his breath underwater.

to do this i made a poster that looks in some ways like a playing card. the playing card device allowed me to depict a figure that is at the same time on fire and sinking under the water. i made the entire poster using cut-up pieces of coloured paper, as paper is both something that can burn to ash, and get wet and fall apart.

the intention here was to make an image that encapsulates the film, with a subtext that suggests the elemental qualities of the film's narrative (fire and water being the two fatal extremes in the film). the playing card device of course suggests also the “gamble" marc makes with his life."

you can watch a trailer for the film here.
_link
vincentrenelortie.com/film/invincible
_tags