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cloud factory_film posters

cf poster 2
wf poster 1
_what
posters for the short film, cloud factory.
_how
as previously alluded to, here is the original set of posters we made for hannes lang's wonderful film, wolkenfabrik (cloud factory). these were eventually set aside in favour of the letter pressed versions of the poster, but nevertheless we wanted to publish them here for posterity's sake.

once again this film is a beautiful, thought-provoking piece of work that documents the existence of a power station outside of a small town in cologne in germany. the film consists of conversations with the town's inhabitants laid over footage of the factory's vast chimney's billowing pollution into the atmosphere in an undeniably beautiful fashion. similarly the town's inhabitants seem conflicted about the factory's importance in their lives.

the intention with this set of two posters was to combine stills from the film with cut up pieces of classical portrait paintings. these collages, made in homage to the great work of eduard bezembinder, were created in order to obliquely interpret the anonymous voice-overs we hear throughout the film. these are the voices of various inhabitants in the area who happen to live close to the power station. by reducing this collective consciousness to one classical painting without a face, but with their hands up in the air, we believed we could talk about the film in a more symbolic and thus timeless fashion. such is the every day nature of the human condition — "if it's not one thing, it's another."

caspar made both posters in photoshop. the first one here is our favourite. it uses a fragment of a painting by titian entitled the mother dolorosa with her hands apart. the other poster you can see here.

you can watch a trailer for the film here. we cannot recommend it enough. 
_link
petroliofilm.de/filme/wolkenfabrik
_tags

cloud factory_film poster

cloud factory poster
wolkenfabrik poster
_what
poster for the short film, cloud factory.
_how
hannes lang of petrolio got in touch, asking that we might make a poster for his new short film, wolkenfabrik (cloud factory). we had previously worked with petrolio on mareike wegener's film ECHO. 

cloud factory is a beautiful, thought-provoking piece of work that documents the existence of a power station outside of a small town in cologne in germany. the film consists of conversations with the town's inhabitants laid over footage of the factory's vast chimney's billowing pollution into the atmosphere in an undeniably beautiful fashion. similarly the town's inhabitants seem conflicted about the factory's importance in their lives.

caspar leapt at the chance to make a poster for the film, and laid out a few directions the work could take. after abandoning one idea (which we may publish another time), hannes settled on the direction you see here.

the intention was to contrast chimney smoke caught in the light of an evening sunset, with a letter-pressed type treatment. the result leaves us with the feeling of a powerstation's metallic dent in a landscape, whilst never obscuring our view of how pollution always, confusingly, makes our skies even prettier.

you can watch a trailer for the film here. we cannot recommend it enough. 
_link
petroliofilm.de/filme/wolkenfabrik
_tags