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cloud factory is a beautiful, thought-provoking piece of work that documents the existence of a power station outside of a small town in cologne in germany. the film consists of conversations with the town's inhabitants laid over footage of the factory's vast chimney's billowing pollution into the atmosphere in an undeniably beautiful fashion. similarly the town's inhabitants seem conflicted about the factory's importance in their lives.

caspar leapt at the chance to make a poster for the film, and laid out a few directions the work could take. after abandoning one idea (which we may publish another time), hannes settled on the direction you see here.

the intention was to contrast chimney smoke caught in the light of an evening sunset, with a letter-pressed type treatment. the result leaves us with the feeling of a powerstation's metallic dent in a landscape, whilst never obscuring our view of how pollution always, confusingly, makes our skies even prettier.