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film
_what
poster for the short film, fry day.
_how
director laura moss approached us the moment she knew her film had been accepted into the SXSW film festival. we watched her film and very quickly realized it was not just well made, but more importantly psychologically right up our alley. we suggested a range of approaches for the poster and she picked this one. 

wonderfully the poster ended up winning the SXSW excellence in poster design award.
_awards
SXSW jury award for excellence in poster design.
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