director trey edward schults had a few ideas about how the opening titles for his new feature film, waves, should look and feel. he was keen to capture a certain, particular, "florida feeling." florida was the US state in which the film had been shot and where trey is from. to that end we suggested that a neon flicker of orange on top of the beautiful opening shot of the girl on her bike would hint nicely at a florida tone, but also the darker, fiery film to come. after finding the right colour, placing and treatment of the titles, we offered trey some typeface options and he chose the one you see here.
for the closing titles trey had some unusual, abstract b-roll footage he'd shot in pre-production and we suggested we scroll black type through it so that at times the words literally got lost in the darker colours. this was one of those rare projects where everything we did both the director and
A24 (the film's production company) loved straight off the bat.
