MAVS never let go
EP cover
artwork for makeup and vanity set's EP, never let go.
working with makeup and vanity set continues to be a very exciting, fluid and rewarding process. this time around, in terms of a brief, we were given the recordings themselves, informed that the release would be out on cassette only and asked that we try to echo a visual from the VHS era of home entertainment. old enough to have lived through a great portion of the VHS and cassette eras, we understood how this record would sound when fans heard it and very much where it was coming from in terms of cinematic narrative. the decision to in some way make it photographic and involve some sort of backlit misty scene came very quickly, and was undeniably influenced by our shared love for shows from that era like twin peaks and the x-files. so it was then a matter of building that out with a combination of photographic elements and a series of photoshop brushes and textures. finally, the typography came about as a result of wanting something elegant and not too cliche, but that would also feel a little like film credits.

you can read more about the making of the artwork here.