(v)
(v_i)
(version_industries)

film
poster
_what
poster for the feature film, ponderosa.
_how
our friend and collaborator rob rice reached out again and asked that we might make the poster for his new film, ponderosa. we'd previously made the poster for this debut feature film; the excellent way out ahead of us.

ponderosa is a very different film and yet equally unique. it's a terrifying, surreal comedy about a proliferation of bad ideas, and how perhaps to sabotage that. it follows a young zeke who, when his mom's restaurant closes down, is forced to entertain the advances of a rich restaurant regular who seems strangely set on becoming his dad. the film's use of surreal and uneasy characterisation and symbolism echoes the work of david lynch, luis buñuel and a touch of matthew barney. 

caspar presented rob with a range of directions the poster could take, and rob chose the one you see here. the poster repurposes a 1985 activision software games catalog cover by an unknown artist, adjusting and adding details to bring it more into the world of the film. the placement of the sheaf of wheat in the image was inspired in part by the one ohtrix point never R plus 7 album cover, itself taken from an obscure 1982 georges schwizgebel film. this photograph by the japanese photographer and visual artist katsuhide morimoto was also a reference.

caspar made the poster in photoshop using the pen tool, airbrush and some stock photography.

the film will play in the U.S. narrative competition at the 2026 tribeca film festival. do see it if you have the means. it's really a uniquely excellent piece of work.
_link
imdb.com/title/tt36125423
_awards
mubi movie poster of the day
mubi movie poster of the week
_tags
poster
_what
poster for the feature film, way out ahead of us.
_how
jordan mattos introduced us to rob rice and his beautiful film, way out ahead of us. the film follows a man who is keeping his terminal illness a secret from his daughter so he doesn’t spoil her plans to move to the city. the actor who plays the father has this illness in real life. he and his wife, who plays the mom, have been married for 25 years and have raised each other's kids from previous relationships together, but have never had a child of their own. in the film an actress was cast to play the daughter they never had, but always dreamed of.

rob and caspar hit the ground running. immediately the conversation turned to how they could make a poster together, remotely, between los angeles and london, using all the original props from the film.

the final poster takes the form of a still life photograph inspired in part by 17th century spanish still life paintings. in the background of the photograph rob is making a light painting using one of the flares from the glass bowl. the light painting was an off the cuff gesture that almost by accident captured the very essence of the film. 
_link
redmilkroe.com/WAY-OUT-AHEAD-OF-US
_tags