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_what
redesign of the new york-based film journal, filmmaker magazine.
_how
with issue 104 of the magazine we decided to revamp the filmmaker logo once again. we didn't want to change the concept of it, but more the way in which we'd previously executed it. the original rendition had been hand drawn and this revised edition was more machine-made. the result is more refined and, we feel, a more fitting translation of our original concept.
_link
filmmakermagazine.com
_tags
magazine cover
_what
redesign of the new york-based film journal, filmmaker magazine.
_how
this the summer issue cover further evolves the overall approach we've taken with the redesign. 
_link
filmmakermagazine.com
_tags
cover
_what
redesign of the new york-based film journal, filmmaker magazine.
_how
furthering the design concepts we established with issues 100 and 101, we this time took an accidentally out of focus, behind the scenes still from chloe zhao's the rider and used it to echo, amongst other things, the issue's refocussing on women filmmakers and the magazine's own logo treatment.
_link
filmmakermagazine.com
_tags
_what
redesign of the new york-based film journal, filmmaker magazine.
_how
here with issue 101 we continued to push the overall concept we'd developed with the 100th issue. this time we created a cover design that spoke to both the drama of the feature article 'wormwood', and the 'editors on their cuts' piece later in the issue.
_link
filmmakermagazine.com
_tags
25 new faces spread
_what
redesign of the new york-based film journal, filmmaker magazine.
_how
we pitched editor scott macaulay on the redesign of his longstanding, much respected, new york-based magazine and he said it was perfect timing. the forthcoming issue was to be his 100th issue, marking 25 years since he started the magazine with friends back in the early 90s. after some further discussion we discovered he shared a similar aesthetic interests to ours and soon the project was under way.

sharing a mutual admiration for each other's work we contacted our friend charlotte gosch in germany and asked her if she'd like to collaborate with us on the project. the whole magazine including the logo was redesigned over the space of about a month and a half. we hope the design speaks for itself as you move from page to page, but in short it represents an attempt to breathe new life into a word-heavy film journal and talk about the importance of the image in that context.
_link
filmmakermagazine.com
_tags
_what
magazine advertisement for the new york-based film journal, filmmaker magazine.
_how
filmmaker magazine approached us to create an ad enticing new readers to subscribe to the magazine. the ad was to appear in the american film market catalog. given the cover of the magazine that quarter was celebrating laura poitras's film citizenfour, we wanted the type in the ad to feel a little like it was breaking free of typical design rules and restrictions. for the same reason we left in the print markings on the cover itself.
_link
filmmakermagazine.com
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wraparound
postcard front
postcard back
_what
postcard and wraparound for filmmaker magazine
_how
filmmaker magazine got in touch with us because of our various ongoing projects with IFP. they were after some quick print design work for new york's 'film week.' we produced a postcard and a wraparound for the latest issue of their magazine. with free reign to design anything we liked in any style, we had a bit of fun with it. 
_link
filmmakermagazine.com
_tags