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(version_industries)

album cover
inside sleeve
back cover
cd
ep cover
_what
artwork for the pony collaboration's second album 'if these are the good times' and the supporting e.p 'i never knew'
_how
james, the head of the pony collaboration, came to us with a few photographs he had sourced as a starting point for the art direction on their second album. visually, the route we took was to show the new album as reflection of their first. this is especially apparent with the cd itself which reflects a more sombre outlook than the jolly pink one from their first release. both james and version wanted to take the visual cues from the first album and reflect it as if seen in a forgotten dirtied mirror, very much like the source photography he gave us.

their new album is out now on series 8 records. the new digital single will be out in may 2010.
_link
theponycollaboration.com
_tags
ep cover
_what
promo artwork for the pony collaboration's first single, 'the fast lane'
_how
following on from the initial artwork we provided for their debut album, we teamed up with the pony collaboration once again to provide artwork for their promo single 'the fast lane'. in conjunction with the promo only cd release, a digital version of the single will be available on iTunes soon with their exclusive b-side 'all I know
_link
theponycollaboration.com
_tags
album cover
inside sleeve
back cover
_what
artwork for the pony collaboration's self-titled debut album
_how
we here at version have been following the pony collaboration since they formed back in 2003 and have been strong supporters of their unique brand of wonky alternative country music. james scallan, the lead singer of the band whom is a friend of version from years past got together with us to collaborate (as pony so often like to do) on a creative venture to encapsulate all that went into those recordings but in graphical form. i think that between us and the pony collaboration we have created a perfect package for those wonky alternative country tracks. enjoy.

their debut album is out in april 2007 on series 8 records.
_link
theponycollaboration.com
_tags