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great photo, lovely life

great photo, lovely life_film poster

poster
_what
poster for the feature film, great photo, lovely life.
_how
director amanda mustard contacted us out of the blue. her debut feature film, a documentary about her family's grim past, was about to premiere on HBO max. she wasn't happy with the posters that had been presented to her so far, and asked if we had any ideas.

the film is dark. it left us breathless at times. we knew we had to somehow touch upon this darkness from the confines of HBO vetted artwork. we presented a range of ideas and amanda chose the one you see here.

caspar made the poster in berlin by printing out many photographs from amanda's family archive and arranging them across a larger print-out of amanda's face. this collage was then itself photographed.

you can watch a trailer for the film here.
_link
imdb.com/title/tt11331792
_tags