{"id":3970,"date":"2023-01-11T06:20:25","date_gmt":"2023-01-11T10:20:25","guid":{"rendered":"https:\/\/versionindustries.com\/blog\/?p=3970"},"modified":"2025-05-11T05:37:09","modified_gmt":"2025-05-11T09:37:09","slug":"art-of-the-title-aftersun","status":"publish","type":"post","link":"https:\/\/versionindustries.com\/blog\/2023\/01\/11\/art-of-the-title-aftersun\/","title":{"rendered":"art of the title, aftersun"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.artofthetitle.com\/title\/aftersun\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2072\" height=\"1834\" src=\"https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.31.jpg\" alt=\"\" class=\"wp-image-3974\" srcset=\"https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.31.jpg 2072w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.31-320x283.jpg 320w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.31-640x566.jpg 640w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.31-768x680.jpg 768w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.31-1536x1360.jpg 1536w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.31-2048x1813.jpg 2048w\" sizes=\"auto, (max-width: 2072px) 100vw, 2072px\" \/><\/a><\/figure>\n\n\n\n<p>shortly before the <em>cannes film festival<\/em> last year we were asked to create the title sequence for a film called <a rel=\"noreferrer noopener\" href=\"https:\/\/a24films.com\/films\/aftersun\" target=\"_blank\">aftersun<\/a>. caspar was headed home to england for a bit after having been robbed of his computer and camera in paris, when the email from <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/wepastel\/\" target=\"_blank\">pastel<\/a> came in: would we be able to make titles for a film <a rel=\"noreferrer noopener\" href=\"https:\/\/www.semainedelacritique.com\/en\/edition\/2022\/movie\/aftersun\" target=\"_blank\">on its way to cannes<\/a> in just four or five days? caspar picked up a new laptop in london and we asked to see the film. those who have seen the film can imagine what it must have been like to consider whether to work on it or not, even with very little time to do good work. the film is a remarkable thing by any stretch of the imagination, and one that touched caspar particularly for a number of reasons.<\/p>\n\n\n\n<p>caspar sent the director, charlotte wells, some typeface ideas based on the film&#8217;s overall mood and his experiences of growing up in the 90s. charlotte picked the typeface\u2014<a href=\"https:\/\/www.emigre.com\/Fonts\/Base-Monospace\" target=\"_blank\" rel=\"noreferrer noopener\">base mono<\/a>\u2014that you see here:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1457\" src=\"https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.42-scaled.jpg\" alt=\"\" class=\"wp-image-3975\" srcset=\"https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.42-scaled.jpg 2560w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.42-320x182.jpg 320w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.42-640x364.jpg 640w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.42-768x437.jpg 768w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.42-1536x874.jpg 1536w, https:\/\/versionindustries.com\/blog\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-10-at-22.42-2048x1166.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>caspar then began work on customizing and animating the typeface in a fashion that charlotte and he felt appropriate to the tone of the film; dissolving the sharp edges of each letter and making them flicker in and out of focus as if light was coming at us from behind each word; all the while treating it as if our eyes could not quite focus on it because it was too bright. meanwhile caspar&#8217;s brother <a rel=\"noreferrer noopener\" href=\"https:\/\/www.josiahnewbolt.com\" target=\"_blank\">josiah<\/a> got to work on creating the end crawl, and needless to say we made the deadline. caspar then headed to cannes to see the work on the big screen.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.artofthetitle.com\" target=\"_blank\">art of the title<\/a> is a remarkable website run by <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/lolamachine\" target=\"_blank\">lola landeki\u0107<\/a>, that&#8217;s dedicated to celebrating film title sequence design and animation. in fact here&#8217;s director david fincher (<em>se7en, fight club, zodiac, the social network<\/em>) talking to lola on the subject:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I love the site. It\u2019s really beautiful.&nbsp;I would much rather have anything and everything about the title sequence be on <em>Art of the Title<\/em> than in <em>USA Today<\/em> or any publication like that. Your site is the proper context for this conversation.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>we&#8217;ve referenced title sequences in the extensive and beautifully presented <em>art of the title<\/em> archives many times in our work, and to see that yesterday <a rel=\"noreferrer noopener\" href=\"https:\/\/www.artofthetitle.com\/title\/aftersun\/\" target=\"_blank\">the <em>aftersun<\/em> titles were posted to <em>art of the title<\/em><\/a> was incredibly moving, not to mention flattering. <\/p>\n\n\n\n<p>thank you so much to adele romanski, charlotte wells, lola landeki\u0107 and everyone else at pastel and <a href=\"https:\/\/a24films.com\" target=\"_blank\" rel=\"noreferrer noopener\">a24 films<\/a>. we remain endlessly thankful for these opportunities to work on such beautiful films.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>shortly before the cannes film festival last year we were asked to create the title sequence for a film called aftersun. caspar was headed home to england for a bit after having been robbed of his computer and camera in paris, when the email from pastel came in: would we be able to make titles [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,9,5],"tags":[1089,1088,1084,1092,1087,1093,622,1085,1095,1086,934,1091,1094,344,1090,1052,852,866,731],"class_list":["post-3970","post","type-post","status-publish","format-standard","hentry","category-blog-v","category-grafiks-v","category-news-v","tag-a24","tag-adele-romanski","tag-aftersun","tag-art-of-the-title","tag-base-mono","tag-cannes-film-festival","tag-caspar-newbolt","tag-charlotte-wells","tag-david-fincher","tag-emigre","tag-josiah-newbolt","tag-lola-landekic","tag-motion-design","tag-motion-graphics","tag-pastel","tag-title-design","tag-type","tag-typography","tag-version-industries"],"_links":{"self":[{"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/posts\/3970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/comments?post=3970"}],"version-history":[{"count":11,"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/posts\/3970\/revisions"}],"predecessor-version":[{"id":3988,"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/posts\/3970\/revisions\/3988"}],"wp:attachment":[{"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/media?parent=3970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/categories?post=3970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/versionindustries.com\/blog\/wp-json\/wp\/v2\/tags?post=3970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}