frock's old website was created and updated by them using dreamweaver. whilst it had its charms it was mostly a hinderance to keep up to scratch and suffered from serious UI issues. the site also completely lacked any kind of e-commerce element.
we proposed using shopify
as their store solution. we'd never implemented it before, but it turned out to be the most easy to use, setup and customize e-commerce solution that we've ever come across.
given frock were purveyors of 60s - 80s vintage clothing, we decide to base the site's design on the 80s robert palmer music video for addicted to love
. the result is a very simple, geometrical, full-bleed fashion photo-based site design, that keeps everything big, fun, simple and with a predominant focus on the colours of the clothing.