(v)
(v_i)
(version_industries)

fashion

leo burnett_motion graphics

video still
video still
_what
interview for tracey neuls' new shop, tn 29.
_how
our associates at jackblood productions were directing this interview of tracey neuls on behalf of leo burnett and asked us to collaborate to augment the footage with graphics and animation, in keeping with the visual style of the shop. we used a used a full range of design techniques, including hand drawn textual animation and scripted flash work.
_link
versionindustries.com/movies/leoburnett/tn29_interview.mov
_tags

house of jackie brown_website

videos page
karma chameleon
_what
website for the miami-based fashion house, house of jackie brown
_how
jackie & emily wanted a site that would showcase their late 80s / early 90s influenced new swimwear line, electric couture. given carte blanche to do anything we wanted with the site we set about creating a eleven aesthetic variations all based around this iconic time period. we then wrote music and treated our visuals in a way that made them feel as if they had been salvaged from that era - fades, creases, crackles and all.
_features
  • late 80s / early 90s aesthetic
  • full-screen flash interface
  • original music
_link
houseofjackiebrown.com/electric_couture
_tags

frock_website

home page
store page
_what
website for new york-based vintage clothing store, frock
_how
frock's old website was created and updated by them using dreamweaver. whilst it had its charms it was mostly a hinderance to keep up to scratch and suffered from serious UI issues. the site also completely lacked any kind of e-commerce element. 

we proposed using shopify as their store solution. we'd never implemented it before, but it turned out to be the most easy to use, setup and customize e-commerce solution that we've ever come across. 

given frock were purveyors of 60s - 80s  vintage clothing, we decide to base the site's design on the 80s robert palmer music video for addicted to love. the result is a very simple, geometrical, full-bleed fashion photo-based site design, that keeps everything big, fun, simple and with a predominant focus on the colours of the clothing.
_features
  • wordpress driven site
  • shopify driven store
  • blog + twitter feeds
_link
store.frocknyc.com
_tags

fred david_website

home page
brina & em page
_what
website for the new york-based fashion-line, fred david
_how
we were put in touch with fred david by the fantastic people at big fuel, formerly apex exposure. fred david were tired of their old flash-based corporate site and wanted something they could easily update that was ipad friendly and presented not just the umbrella company but the brands beneath it. multi-lingual support was also key to them. 

we built a javascript-based site that gave them the chance to flick through their look books easily on the ipad. the aesthetic remained subtle and tonal with inflections of each brand where necessary. the custom back-end that we built gave them the chance to duplicate all the site copy in french as well as english.
_features
  • javascript-driven UI
  • wordpress blog
  • multi-lingual support
  • ipad compatible look-books
_link
freddavid.com
_tags