(v)
(v_i)
(version_industries)

the brief for this job came from brand communications firm, roth partners, who contacted us about translating their work on the reader's digest brand into an internal microsite. the site would serve to share new strategic work and brand tools with employees of reader's digest around the world. its goal was to deliver new brand materials in print and video formats in ways that would engage the internal brand audience and inspire them to review and learn from the content.

a key part of this site was stewarding viewers through the new work done for reader's digest and to that end we developed an innovative task-based system which broke up the different elements and took viewers through them one-by-one. critical to our design was achieving involvement and participation across disparate audiences. the result was more of an online study course than a classic static brochure-style site.

the website focusses on a series of animated GIFs that reflect the very calm and subtle visual tone of the film, combined with looped audio from the films soundtrack + score. the posters take a leaf out of robert zemeckis's book to visually represent the very subtle narrative elements within the film.

we also handled the type treatment for the credits within the film. stay tuned for a fuller write-up of the process behind making these various elements.

fortunately MAVS then had the idea to do a parallel release in the form of a limited edition VHS cassette and poster. this would then come out later than the official film artwork, and give the original pieces we created a place to live. a tangent universe if you will.

you can see photos of the VHS tape here.

the first use of the logo you'll find on their forthcoming single 'honeyslave', which you can listen to snippets of here.

if you're interested you can read more about the development of the artwork on our blog. otherwise by all means grab a copy of the single here, whilst stocks last.

you can grab a copy of the single here.