christina yu, owner and founder of ipa-nima, contacted us with the desire to improve her current web presence and to create a site which would not only market her products in a organized and user friendly fashion, but also deliver a rather conceptual 'ipa-nima' experience to each one of her buyers.
in studying christina's work and seeing the complexity of her designs, it was very clear to us that this was certainly not an aesthetic that we needed to 'further develop & add to'. we decided instead to pull from the exisiting design elements & use them as the aesthetic foundation for the site. the end result is an organic site composition which focuses on surprising the viewer & fluidly growing as one progresses through the site.
