james, the head of the pony collaboration, came to us with a few photographs he had sourced as a starting point for the art direction on their second album. visually, the route we took was to show the new album as reflection of their first. this is especially apparent with the cd itself which reflects a more sombre outlook than the jolly pink one from their first release. both james and version wanted to take the visual cues from the first album and reflect it as if seen in a forgotten dirtied mirror, very much like the source photography he gave us.
their new album is out now on series 8 records. the new digital single will be out in may 2010.