working with makeup and vanity set continues to be a very exciting, fluid and rewarding process. we will never take for granted the fact that we get to work so directly with such an exciting, cinematically driven collective of musicians down there in nashville, tennessee. MAVS and the protomen continue to challenge and inspire, and this project was no different.
that said, when MAVS first approached us for this project we had a lot going on and so he was forced to go elsewhere. however when that didn’t pan out as planned, he offered us another shot at it. by this point we’d had a chance to listen to the record a great deal and lament on the fact that the job was no longer ours. this of course meant that the moment we got given the reins again everything came together very quickly. the work was done in 2-3 days and proved to be a rather cathartic and emotional experience for all involved. both MAVS and i had been through intense personal experiences around this time and listening to the record now whilst looking at the cover, it clearly expresses both of our desires to keep searching for an answer no matter how dark things got.
beyond the obvious emotional understanding, we’d been informed that it was to be a cassette only release and that MAVS was keen to echo a visual from the VHS era of home entertainment. old enough to have lived through a great portion of the VHS and cassette era, we understood how this record would sound when fans heard it and very much where it was coming from in terms of cinematic narrative. the decision to in some way make it photographic and involve some sort of backlit misty scene came very quickly, and was undeniably influenced by our shared love for shows from that era like twin peaks and the x-files. so it was then a matter of building that out with a combination of photographic elements and a series of photoshop brushes and textures. finally, the typography came about as a result of wanting something elegant and not too cliché, but that would also feel a little like film credits.
it goes without saying but we can’t express just how fantastic the music is on this record. it’s powerfully cinematic and takes you back into a world made mysterious by not just the technologies used to create and record it, but also by the melodies and the concepts behind them.