the website for the feature film PAVILION went live today, and along with it my second blog article for the IFP in which i discuss the process that went into making the site. we were also fortunate enough to be asked to handle the film’s posters and the credit sequences. the article discusses this and explains why our treatment on all fronts aimed to reflect the very minimal, atmospheric nature of the film.
here’s an excerpt -
my co-worker zach referred me once to a film (portrait of jason, 1967) where a man is sitting there smoking a cigarette for pretty much the entire film. that’s it. talking about this on the way to get lunch one day we agreed that in a film like that, where that’s all that happens, the small things turn into huge events. zach then stopped, scratched his head and thought for a moment, whispering to the air in front of him, “what was it that happened in that one…”. i stopped too, waited, and then finally he said “ah yes, he ran out of gas on his lighter. huge deal!” we both laughed and then stepped inside jimmy’s, our regular lunch joint.
so to reiterate, pavilion really is one of those exact films. it’s almost fair to say that if you blink or cough, you could miss the entire ‘reveal’ at the end of it. there are tiny fragmented shards of dialogue that tell you what’s happening whilst all the while you’re watching the most detached, beautiful and mesmerizing footage of kids feeling out the moments in those long, long, useless days of our youth. in fact what i said when i came back from the bathroom after tim had screened his movie for us was ‘congratulations’. congratulations for capturing that feeling of the abstract, aimless ennui of what it was to be young, with almost no sense of responsibility at all.
you can read the rest of the article here.